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Maha Pahang 2026 targets 100,000 visitors and RM1.3 million sales

Maha Pahang 2026 is set to attract over 100,000 visitors and 100 entrepreneurs, targeting RM1.3 million in sales with top prizes including a Wagyu cow.

BERA: MAHA Pahang 2026 is expected to draw over 100,000 visitors, with the participation of 100 entrepreneurs, said Menteri Besar Datuk Seri Wan Rosdy Wan Ismail.

He said the four-day programme, from July 30 to Aug 2 at Dataran Raub, is targeting RM1.3 million in sales.

“The Pahang state government is offering a lucky draw for visitors, with a Wagyu cow and a Perodua Bezza as top prizes, along with various other attractive giveaways,” he told reporters here today.

He was speaking after flagging off a convoy of 20 vehicles from various government departments and agencies to mark MAHA Pahang 2026 at the Bera District and Land Office today.

He said the programme, themed “Agro Lestari Bina Negeri” (Sustainable Agriculture Builds the State), is a collaboration between the Pahang state government and the Ministry of Agriculture and Food Security.

“I congratulate Agriculture and Food Security Minister Datuk Seri Mohamad Sabu and the committee chairman for playing a vital role in making this event a success,” he said.

Wan Rosdy called on members of the public to explore the wide range of products and exhibitions on display at MAHA Pahang 2026.

Visitors will also have the chance to gain valuable insights into the agriculture sector, including information on new crop varieties.

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