Force to reckon with

MALAYSIA’S population is one of the most connected in the region, yet only 6%of businesses have mastered the alignment of digital strategies with long-term business goals.
DIGITAL FORCE
In the age of convergence and blurred boundaries between the physical and virtual, the integration of content and commerce has become increasingly more important, with the point of engagement and the point of transaction drawing closer.
One who understands this urgent development is Isobar Malaysia. The company’s managing, director Ben Chew (pix), said Malaysian businesses are still at the opportunistic stages.
“Digital is still a tactical channel and not a business driver. Well, the time is now. We want to catalyse a paradigm shift in business focus towards digital as a business driver,” he said.
“We are effectively moving ourselves upstream where marketing decision and business directions are being set. Digital must move beyond an advertising and communications channel,” he added.
The solution to this new normal … brand commerce agencies.
AGENCY WITH A DIFFERENCE
Isobar Malaysia is an award-winning digital marketing agency that is committed to being at the forefront of the brand commerce era.
The company has a solid reputation in the market as a strategic, integrated and brand focused digital-based agency, proven by the massive 400% growth to its client base since 2014.
Isobar also boasts over 4,000 digital pioneers in over 70 locations, across 43 markets worldwide. Its clientele includes global brands like adidas, CocaCola, Huawei, Google, Enterprise, Kellogg’s, and P&G.
RAISING THE BAR
“Beyond doubt, Isobar is thriving at the frontier of brand commerce. It is time businesses see that the digital agencies of the future like Isobar is set out to steer brands from strategy into commerce,” said Dentsu Aegis Network (DAN) Malaysia chief operating officer Nicky Lim.
“Innovation is at the heart of DAN and the business solutions we provide to clients and Isobar have set themselves as an industry benchmark of innovation and in revolutionising the digital realm,” Lim added.
At the Campaign Asia’s Agency of the Year 2015 awards held in Singapore recently, Isobar, which is part of DAN, walked away with more Agency of the Year awards than any other agency.
For more information, visit www.isobar.com