Sunway Hotels & Resorts aims for 40% jump in room nights by 2018

KUALA LUMPUR: Sunway Hotels & Resorts projects a 40% increase in room nights by 2018 with the appointment of Tokyo-based travel consultancy Mac Marketing Service as part of the company’s market growth strategy and to capitalise on the outbound Japanese travelers to Malaysia, Cambodia and Vietnam, where it has major operations.
The partnership demonstrates Sunway’s long term commitment in developing the Japanese outbound market.
Sunway Hotels & Resorts CEO Albert Cheong said this will further strengthen Sunway’s presence and it looks forward to building on deep relationships and leverage of the extensive network Mac Marketing Service has in Japan; and to develop new opportunities from previously untapped segments like the senior travellers and student groups.
“Recognising that growth in the Japanese market will remain moderate in the near term but it will still be a major source market requiring maintenance of marketing and promotional activities,” Albert said.
Mac Marketing Service managing director Matsui Yoichi said the partnership will help expand Sunway’s network as it taps into the targeted wholesale leisure, tour series, ad-hoc groups and incentive and corporate segments from Tokyo, Osaka and foster opportunities in second-tier Japanese cities.
Mac Marketing Service is recognised name in Japan as a pioneer in hotel representation since it first opened in 1988.