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Monday, December 29, 2025
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What Asean’s small businesses really need for a truly inclusive digital economy

The Asean Digital Economy Framework Agreement promises to unlock up to US$2 trillion in growth by harmonising digital policies and easing cross-border trade. But for the region’s 71 million MSMEs, the real challenge is far more basic: navigating slow, fragmented and costly processes that make “Asean as one market” feel out of reach. Small business owners still struggle with inconsistent taxes, months-long product registrations and a lack of clear, practical guidance. What they need is simplicity, speed, affordability and a unified, actionable knowledge base that helps them comply and compete across borders. True digital integration goes beyond policy—it requires an ecosystem that empowers MSMEs to thrive.

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