ZURICH, SWITZERLAND – EQS Newswire – 26 February 2026 –ASMALLWORLD AG announces a new global collaboration with Miles&Smiles, the frequent flyer programme of Turkish Airlines, as part of its continued expansion of premium airline partnerships. ASMALLWORLD members can now access 35,000, 250,000, and 500,000 Miles&Smiles miles, respectively, further enriching the travel benefits available through the ASMALLWORLD travel ecosystem.
The addition of Miles&Smiles marks an important milestone in ASMALLWORLD’s strategic effort to strengthen its global reach and broaden the geographic diversity of its airline partnerships. With Turkish Airlines’ connectivity across Europe, Asia, the Middle East, and Africa, ASMALLWORLD members can now enjoy even greater access to new destinations and cultural experiences. This collaboration underscores ASMALLWORLD’s commitment to building partnerships that combine meaningful travel rewards with exceptional service and global accessibility.
“As the airline with the most global destinations, Turkish Airlines represents excellence in connectivity and service, making them an ideal partner for our members,” said Zain Richardson, CEO of ASMALLWORLD. “This collaboration with Miles&Smiles expands our airline portfolio with a programme that shares our commitment to quality and to discovery, while also offering our members greater flexibility and access to an extensive international network.”
A Global Partnership with Turkish Airlines
Founded in 1933 and headquartered in Istanbul, Turkish Airlines is renowned for its award-winning service and one of the most extensive route networks in the world, flying to more countries than any other airline. As a member of the Star Alliance, Turkish Airlines provides seamless connections across six continents, covering over 350 destinations.
ASMALLWORLD members who select Turkish Airlines as their preferred airline partner will receive generous Miles&Smiles miles packages as part of their ASMALLWORLD membership:
- Advantage: 35,000 Miles&Smiles miles
- Prestige: 250,000 Miles&Smiles miles
- Signature: 500,000 Miles&Smiles miles
These miles can be redeemed for award flights, upgrades, and other exclusive rewards within the Miles&Smiles programme, offering members a premium travel experience from start to finish.
“We are delighted to collaborate with ASMALLWORLD and extend our Miles&Smiles privileges to its distinguished members,” said Nuran Erdağ Haberdar, Vice President, Loyalty Management at Turkish Airlines. “This partnership reflects our commitment to excellence, and we look forward to welcoming ASMALLWORLD guests on board to experience the renowned hospitality of our flag carrier and our extensive global flight network.”
Expanding Premium Travel Benefits
This new partnership reinforces ASMALLWORLD’s commitment to offering its members a choice of leading global airlines and travel partners across multiple regions. By integrating Turkish Airlines into its membership portfolio, ASMALLWORLD continues to strengthen its position as an unparalleled luxury travel ecosystem, combining community, benefits, and exclusive experiences under one brand.
In addition to air miles, ASMALLWORLD members enjoy a curated suite of privileges that include VIP hotel benefits such as room upgrades and hotel credit for spa and food and beverage, elite hotel status, airport lounge access via Priority Pass, elite rental car status with SIXT, and invitations to exclusive global events.
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