KUALA LUMPUR: Ninja Van Malaysia is scaling up its Ninja Cold temperature-controlled logistics network in 2026 to support the rapid growth of online fresh food platforms, particularly for high-value perishables such as durian, ready-to-eat meals and fresh produce.
Following the launch of Ninja Cold in 2025, the company is seeing demand for fresh delivery rise quickly, but many sellers lack the infrastructure to handle the complexity of the cold chain at scale.
“We address this by integrating cold chain technology into our existing e-commerce network, allowing us to take advantage of our wide reach across Peninsular Malaysia while enjoying the scale to keep delivery fees affordable.
“With growing expectations in the express logistics industry, we make full use of our decade of knowledge to maintain an unbroken cold chain with high service levels.
“This positions Ninja Van as a key enabler of Malaysia’s growing fresh e-commerce ecosystem, ensuring products reach consumers on time,“ Ninja Van Malaysia CEO Lin Zheng told SunBiz.
Elaborating on partnerships with local farmers and eco-friendly cooling technology to address spoilage challenges in farm-to-kitchen logistics, he said that by working with local farmers, Ninja Van Malaysia can move fresh goods quickly from harvest to refrigerated storage and transport, reducing time-to-cold-chain and minimising spoilage.
Lin said these partnerships are supported by real-time tracking and precise temperature control across the delivery journey, ensuring fruits, vegetables, dairy and chilled foods remain within required conditions throughout transit.
“Our energy-efficient cold chain operations and close farmer partnerships help shorten supply chains, reduce waste, and deliver fresher, safer products with a lower environmental footprint.”
Ninja Van Malaysia is also expanding its mid-sized freight services to support e-commerce reshoring and just-in-time (JIT) warehousing demands in 2026.
“To meet the evolving needs of e-commerce and JIT warehousing, we are expanding our mid-sized freight services to provide greater reliability, flexibility and end-to-end integration for growing businesses. In 2026, this includes introducing new direct intercity less-than-truckload (LTL) routes and full truckload (FTL) services tailored specifically for mid-sized shippers,“ Lin said.
He added that these services support businesses that have outgrown parcel shipping but are not yet operating at full enterprise scale, allowing them to move inventory efficiently without unnecessary complexity or cost.
“We are also deepening our B2B restock capabilities, enabling faster and more predictable replenishment for retailers and manufacturers that rely on tight inventory cycles.
“By combining transport, warehousing, and last-mile fulfilment under one logistics ecosystem, we help mid-sized businesses maintain agility, minimise disruptions and operate more confidently in a just-in-time environment,“ Lin said.
Through Ninja B2B Restock, Ninja Van Malaysia is digitising and automating restocking with a paperless, data-driven logistics workflow, including automated billing and electronic proof of delivery. The platform gives retailers real-time visibility, fewer delivery failures and more reliable inventory replenishment.
“Built on our B2C logistics backbone, it scales efficiently during peak periods with flexible transport, co-loading and nationwide LTL and FTL capabilities,” Lin said.
He noted that with the launch of 43 new international delivery lanes in 2025, Ninja Van Malaysia is strengthening its role as a strategic logistics partner for SMEs aiming to enter and scale in global B2B markets.
The expanded network forms the backbone of this strategy by lowering cost and complexity barriers that have traditionally held back smaller exporters, he said.
“Our services help Malaysian SMEs overcome high cross-border costs with rates up to 50% cheaper than traditional couriers and delivery within seven to 12 working days, enabling more competitive global pricing.
“A single dashboard manages both domestic and international shipments, with automated airway bills, customs documentation and real-time tracking to reduce complexity, errors and operational friction. The launch of 43 new lanes into high-potential markets such as the US, the EU and Middle East further enables SMEs to scale internationally with greater visibility, reliability, and customer trust,” Lin said.
Regarding the current 5G-enabled real-time tracking, Lin said the operation is not expected to have a significant impact on meeting rising same-day delivery demands in high-density areassuch as the Klang Valley.
“Our existing infrastructure already supports real-time tracking, route optimisation and delivery visibility through established mobile networks and system integrations.
“These technologies are sufficient to manage high parcel volumes efficiently without requiring 5G capabilities. At this stage, there is no specific operational use case within our service model that necessitates the higher bandwidth or ultra-low latency that 5G offers.
“Instead, our focus remains on strengthening automation, data-driven route planning and mid-mile optimisation to improve speed, reliability, and scalability. These areas deliver more immediate and measurable impact on same-day delivery performance than upgrading network connectivity alone,“ Lin said.
