KUALA LUMPUR: Pos Malaysia Bhd is targeting the mass-market digital gold savings segment with the launch of Pos ArRahnu Gold-i, a syariah-compliant platform aimed primarily at B40 and M40 consumers.
Pos ArRahnu head Mohammed Zubair Peerpulavar said the company aims to attract between 50,000 and 70,000 users for the platform, which was designed to make gold ownership more accessible to ordinary Malaysians rather than sophisticated investors and large investment players.
For its first year, the platform is targeting between 20,000 and 25,000 customers.
“Our target customers for the time being are the B40 and M40 segments. We do have targets for T20 customers and big investment players as well, but they are generally more knowledgeable in investments,“ he told reporters after the launch ceremony today.
“Our focus for Gold-i is the mass market, the B40 and M40 customers, and that is why we started with as low as RM10.”
The low entry threshold is intended to encourage first-time savers, young working adults and families to begin building wealth through gold accumulation.
Mohammed Zubair said current market conditions present an attractive opportunity for consumers interested in accumulating gold holdings. “If we compare current prices with January, gold prices are actually lower now. So this is a good opportunity for people to buy gold, whether physical gold through Pos ArRahnu or digitally through Gold-i.”
The platform was launched in partnership with Go Capital Growth Sdn Bhd, which serves as the supplier of premium minted gold products and provider of the digital gold infrastructure.
Pos Malaysia group CEO Charles Brewer said gold has long held a special place among Malaysians as a symbol of security and stability.
“Gold has always held a special place in the lives of Malaysians, representing security, stability and something families can build on and pass from one generation to the next,” he said.
“Through Pos ArRahnu Gold-i, we are making it easier for customers to start small and build their savings in a simple and affordable way.
“With an entry point of just RM10, customers can take their first step towards building long-term financial security through a service and network they already know.”
Go Capital Growth CEO Fong Pok Yee said the collaboration aims to make gold ownership more accessible while maintaining recognised quality standards.
“Gold has always been more than a precious metal; it is a legacy of trust, resilience and enduring value,“ he said.
“Through this collaboration, we are proud to support Pos Malaysia in making that legacy more accessible, high-quality and reliable, helping shape a stronger financial future for all Malaysians.”
Fong expects gold prices to remain subdued in the near term as elevated inflation and higher-for-longer US interest rates continue to weigh on investor demand before recovering next year.
“We are seeing that the gold price, because now getting hit by the oil price and also the inflation, so it’s likely that the gold price will move lower first,” he said. “We stay at the low side this year, probably around US$3,800 per ounce to US$4,200 per ounce.”
In ringgit terms, Fong expects gold prices to trade between RM450 and RM520 per gram.
“The reason is when inflation is hitting, the US side is going to increase the interest rate. If they increase the interest rate, the gold price is going to remain at a low side,” he said.
However, he expects gold prices to recover next year if tighter monetary policy begins to weigh on economic growth and prompts the US Federal Reserve to ease interest rates.
“So what we’re basically thinking about the trend is the gold price will move lower first before they move higher next year,“ Foong said. “Probably by next year, if the economy is not performing well, then the gold price may move higher.”
The platform enables customers to buy and sell gold based on real-time market prices, convert digital holdings into physical gold or cash, and monitor their holdings through an online dashboard with real-time portfolio insights.
Customers can also convert digital gold into physical gold products and enjoy a buyback threshold from as low as 0.5g.
