TUCKED discreetly in an upstairs lot in Bandar Puchong Jaya is Charmwise, a men’s grooming shop operated by Lee Seng Hoe. Upon entering, it is a blast to the past of old school barbershop scents and walls adorned with shaving razors, soap and more.
The relatively small establishment serves a very niche clientele that Lee says consists – surprisingly – of young Malaysian men, who often drop by with their dads. This is probably to be expected as many would have gotten their first tutorials on whiskers trimming from their fathers.
Lee spoke to theSun on running the nearly four-year-old shop and the art of traditional wet shaving.
