BEAUTY is a form of self-care and personal expression. The products we choose play a vital role in our daily lives, be it a skincare product that nurtures our complexion or cosmetics that enhance our features. While international brands have long dominated the industry, homegrown Malaysian beauty brands are proving that high-quality and effective products can be found right in our backyard.
Supporting local brands not only helps the economy but also empowers entrepreneurs who create products tailored to the needs of Malaysians. With sustainable practices and a deep understanding of regional skincare concerns, these brands deserve a spotlight. Among them, these four brands have emerged in the local beauty industry, offering skincare that is effective and ethically crafted.
Chuck’s
Founded by social media influencer Jane Chuck in 2019, Chuck’s is a movement that promotes self-love and confidence. Known for its aesthetically pleasing packaging and gentle yet effective formulations, Chuck’s caters to those who believe in simple, feel-good skincare. One of the brand’s best-selling products is the Self Love For All Honey Cream, a deeply hydrating moisturiser infused with 42% royal jelly extract.
Designed to soothe and repair the skin barrier, this lightweight yet nourishing cream has become a favourite among beauty lovers. Chuck’s also gained popularity with its Let’s Glow Honey Sheet Mask, which delivers an instant boost of hydration with ingredients that are safe and effective. With its clean formulations and emphasis on self-care, Chuck’s has built a loyal following that relates to its message, which is skincare should be fun, fuss-free and empowering.
