BRAND recognition is of prime importance and many brands are eager to boost their visibility by leveraging on popular celebrities appeal.
From sportswear to cognac, here are the brands who have recently taken on celebrities as brand ambassadors for their new campaigns and products.
Lacoste
In 2024, Lacoste is boldly seizing the opportunity to take fashion-sport to the next level with the new Play Big campaign, presented with an elevated artistic treatment.
To bring this campaign to life, Lacoste called on four of the most talented creative minds in the industry to reimagine the iconic crocodile as a masterful blend of precise engineering, textile art and craftsmanship, transforming it into a work of art measuring eight metres long and nearly three metres high, with its jaws agape.
Play Big finds its heartbeat in the uniqueness and strength of six iconic ambassadors: tennis legends Novak Djokovic and Venus Williams, celebrated French actor Pierre Niney, South Korean singer and model Jeon So-mi, South Korean actor Ahn Hyo Seop and artiste Wang Yibo.
