KUALA LUMPUR: Algerian ambassador to Malaysia Abdelhafid Bounour said efforts are under way to raise awareness among Malaysians about Algeria and showcase his country’s many opportunities and strengths.

He said since his arrival in Malaysia over six months ago, he observed that Algeria is not well known in Malaysia.

“In this regard, I wish to underscore the importance of developing Algeria-Malaysia relations in key areas such as trade, investment, tourism, education and culture,” he said.

During a meeting with local journalists at his official residence here, Abdelhafid expressed desire to strengthen ties between the two “brotherly countries” and explore new opportunities for cooperation.

He also said “significant progress” has been made in Algeria’s public health system, education, housing programmes, social security, food subsidies, economy and in ensuring equal status for men and women, adding that such initiatives have contributed to the social achievements of Algeria.

While encouraging Malaysian companies to explore investment opportunities in Algeria, Abdelhafid expressed confidence that future bilateral relations would be fruitful.

He advocated strengthening cooperation in the tourism sector and encouraged the creation of specialised agencies or organisations to develop bilateral tourism.

He also said one of his objectives is to enhance cooperation opportunities and promote cultural exchanges, paving the way for exceptional tourism cooperation between the two countries.

Abdelhafid concluded the meeting by reaffirming his commitment to “intensifying exchanges and strengthening Algerian-Malaysian cooperation.

Also present at the meeting was Malaysian Inbound Tourism Association president Uzaidi Udanis, who said he looked forward to more tourism-related initiatives by Algeria, such as having a physical tourism centre in future.

He added that such a centre would be very useful as a cultural bridge between the two countries, and invited Malaysians to explore the rich tapestry of Algerian culture while promoting Malaysia to Algerians.

“With citizens of both countries enjoying visa-free travel, the centre could be a conduit for meaningful people-to-people connections, fostering a spirit of friendship and mutual understanding,” he said.