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Malaysia may raise 2026 tourist target beyond 40 million visitors

Malaysia considers increasing Visit Malaysia 2026 tourist target above 40 million following strong 38 million arrivals last year, says tourism minister.

GENTING HIGLANDS: The government is considering raising its initial target of 35.6 million tourist arrivals for Visit Malaysia (VMY) 2026, following a stronger-than-expected performance that saw arrivals reach 38 million last year. 

“We definitely want to revise the numbers; we’re still working on it. Hopefully, we can hit more than 40 million visitors. So we need everybody’s support,” said Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.

He was speaking to reporters on the sidelines of the Memorandum of Understanding (MoU) between Resorts World Genting and Tourism Malaysia in conjunction with VMY 2026, here today.

ALSO READ: Budget 2026 to boost tourism in Federal Territories for VMY2026

Also present were Tourism Malaysia director-general P Manoharan and Resorts World Genting vice president of Sales, Marketing and Public Relations Spencer Lee.

Responding to a query on the Genting Highlands toll issue, Tiong said the road leading up to the highlands is owned and maintained by private parties.

“For sustainability, I think there is no choice but to do it. Because at the moment, I can see there is a lot of development coming up on both sides that do not belong to the Genting Group,” he said, adding that the new developments do not contribute to road upkeep.

He explained that a “user-pay” contract model has been developed, which he believes offers better value. However, he noted the need for fair oversight, particularly concerning the Genting route, to ensure the entity does not become a public toll operator like PLUS.

Tiong added that the hilly, erosion-prone terrain demands extensive road maintenance, praising the operator for its quick and proactive repairs to maintain access.

He also called for toll exemptions for groups like local employees and motorcyclists to prevent undue hardship and urged businesses to similarly support their staff.

“I already told the management that they must take care of their employees and not charge them. They have also agreed on not charging motorbikes,” he said.

“I hope everybody will understand why they are implementing the toll,” he said, pointing out that the increasing number of vehicles, including heavy ones, contributed significantly to the rising cost of maintenance. – Bernama

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