Locally made products achieved RM1.99 billion in e-commerce sales last year, with over 1.6 million SKUs sold via the Buy Malaysian Goods Campaign.
KUALA LUMPUR: Sales of Malaysian-made products through e-commerce platforms reached RM1.99 billion last year.
The Ministry of Domestic Trade and Cost of Living collaborated with platform providers under the 2024 Buy Malaysian Goods Campaign to achieve this result.
Minister Datuk Armizan Mohd Ali said the amount involved more than 1.6 million stock-keeping units.
He stated this reflected the campaign’s strong potential to drive economic growth and strengthen public support for local products.
“The initiative demonstrated the effectiveness of the whole-of-nation approach,” he told reporters after launching the TikTok Shop 11.11 Mega Sale Carnival 2025.
Armizan noted the government has partnered with platform providers to expand outreach as consumer trends evolve through e-commerce.
“Based on these results, we see the need to further enhance our collaboration with them,” he added.
The three-day carnival features more than 30 brands and showcases products from local entrepreneurs and MSMEs.
This year’s event is held both physically and online for the first time.
Armizan said the programme highlights greater participation from local brands and entrepreneurs selling via TikTok Shop.
He emphasised that every purchase of Malaysian products contributes to the national economy.
Such purchases support MSME growth and improve the people’s socioeconomic wellbeing.
Simultaneously, KPDN is reviewing the national e-commerce legal framework.
The new legislation aims to ensure a safe and conducive environment for consumers and traders.
It will balance the interests of all parties and support a progressive, sustainable e-commerce ecosystem. – Bernama
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