The SARA programme expands to include 10,000 village small traders, aiming to strengthen the micro-economy and improve access to essential goods.
IPOH: The expansion of new registrations under the Sumbangan Asas Rahmah (SARA) programme to include 10,000 small traders and sundry shop operators in villages is expected to strengthen the micro-economy.
It is also aimed at improving access to essential goods in rural areas.
Perak Malay Chamber of Commerce and Industry (DPPM) president Amirudin Tajudin expressed support for the initiative.
“With a target of 10,000 traders, including those operating in villages, the initiative will make it easier for local residents to buy essential goods,” he said in a statement.
Amirudin said this would in turn help boost sales for small traders.
He said DPPM also welcomed the government’s move to hold the MADANI Rahmah Sales programme three times a month in each state constituency.
This acknowledges public concerns over rising prices of goods.
He said that with more than 23,000 MADANI Rahmah Sales programmes set to be held, basic necessities would be sold at prices lower than those in the local market.
Prime Minister Datuk Seri Anwar Ibrahim announced the expansion of the MADANI Rahmah Sales programme to include small traders, such as sundry shop operators.
The move is aimed at reaching villagers who have yet to be registered under the existing system.
Anwar also announced that the MADANI Rahmah Sales programme would begin on Jan 9.
It will be held three times a month in each state constituency.
He said more than 23,000 MADANI Rahmah Sales programmes would be organised nationwide.
This involves 600 state constituencies and 40 locations in the Federal Territories.
The initiative aims to ensure basic necessities are offered at prices lower than prevailing local market rates.
Launched on Jan 11, 2023, the programme is part of the Payung RAHMAH initiatives by the Ministry of Domestic Trade and Cost of Living.
It offers savings of between 10% and 30% on selected daily necessities.
