BUYING clothing manufactured from low-impact materials like cotton and buying secondhand used to be considered sustainable shopping. Now, conscious fashion has found an unexpected ally in virtual form.
Enter the world of digital fashion. Virtual clothing, pioneered by Amsterdam-based design business The Fabricant, have found a home in the industry’s relentless appetite for novelty. Digital fashion houses, like CGI influencers and AR experiences, are trying to push the boundaries of design, creativity, and sustainability.
To date, the metaverse has witnessed runway looks for video game avatars, one-of-a-kind NFT ensembles, and a record-breaking sale of virtual sneakers for US$3.1 million (RM13.65 million). Sounds intriguing, right? Because it is.
If you want to dabble in the world of virtual clothing, here are eight digital fashion businesses to get you started, some of which are phygital (physical-meets-digital).
