Meta introduces ghost posts on Threads, which automatically archive after 24 hours, similar to the stories feature on Instagram and Facebook.
KUALA LUMPUR: Social media giant Meta has launched posts that are automatically archived 24 hours after being uploaded on its Threads app.
These new posts are dubbed “ghost posts” and mimic a popular feature available on Meta’s other platforms. The feature is aimed at boosting usage and expanding options for users to share posts on the app, similar to the widely used “stories” employed across Meta’s Instagram and Facebook.
Any replies to ghost posts will be sent to users’ messaging inboxes and will not allow other users to see who has liked and replied. Meta said users can share unfiltered thoughts and fresh takes without the pressure of permanence or polish.
Users can create this type of post by toggling the ghost icon in the post creation menu, and the posts will appear as a grayed-out dotted chat bubble in their feed to distinguish them from regular posts.
Threads was launched in 2023 as a competitor to Elon Musk’s X and had 400 million active users as of August.
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