Inclusion in Games proposed, with scoring based on technique, rhythm, pressure control, ergonomics and client response
A proposal to elevate Grand Prix Massage into an official Olympic sport is being viewed as a potential turning point in redefining manual therapy as a competitive, skills-based discipline rather than a purely therapeutic practice.
Universiti Teknologi Malaysia senior lecturer Dr Hadafi Fitri Mohd Latip said the move by the World Massage Federation to present the proposal to the Olympic Council Committee reflects how far the field has progressed beyond its traditional association with wellness and rehabilitation.
“Massage is no longer viewed solely as a therapeutic intervention. It now requires high levels of technical skill, endurance, precision and professional presentation,” he said.
Hadafi added that modern massage competitions demonstrate attributes similar to established Olympic sports judged on technique and execution such as artistic gymnastics and diving.
He said competitors must demonstrate mastery in biomechanics, coordination, posture and efficiency, while ensuring their methods are safe, ergonomic and beneficial to clients.
“This is not just about performing techniques. It involves applying knowledge in anatomy, physiology and therapeutic care under competitive conditions.”
He said recognition of Grand Prix Massage under an Olympic-related framework could help standardise global training and certification, adding that current qualifications and professional standards differ significantly across countries, leading to inconsistencies in practice.
“An international platform could establish clearer guidelines on ethics, safety, infection control and technical competency, strengthening trust in certified practitioners.”
Beyond professional development, Hadafi said the discipline could also offer wider public health benefits if given international visibility.
He also said greater exposure could improve public understanding of massage therapy as an evidence-based approach to physical recovery, stress management and musculoskeletal care.
“Research shows massage can improve circulation, reduce muscle tension and support recovery after physical activity. Elevating it within sport could reshape public understanding of its value.”
However, he cautioned that several challenges must be addressed before the discipline can be considered for Olympic inclusion, with a key concern being the development of a fair and objective scoring system.
Unlike conventional sports measured by time or points, massage competitions would require evaluation based on technique, rhythm, pressure control, ergonomics and client response.
“This would require a multidisciplinary judging panel comprising physiotherapists, sports scientists, rehabilitation specialists and educators to ensure credibility,” he said.
Public perception also remains a significant hurdle, particularly in countries where massage is still associated with informal or misunderstood sectors rather than recognised healthcare practice.
“To succeed on an Olympic platform, the industry must emphasise education, integrity and professionalism.
“The competition must be seen as a test of knowledge, discipline and technical mastery… not entertainment,” he stressed.
If realised, he said the economic impact could be considerable, given that the global wellness and recovery sector already generates billions annually, spanning spas, healthcare institutions and elite sports organisations.
He added that Olympic recognition could further drive growth in education, tourism, technology and employment within the field.
Countries with established traditions in massage therapy, including Malaysia and its regional neighbours, could also stand to benefit by positioning themselves as leaders in the industry.
Hadafi described the proposal as a progressive step reflecting the growing intersection between sport and health sciences.
“While there are challenges in standardisation, perception and judging, the potential benefits are substantial.
“With proper scientific and ethical development, Grand Prix Massage could stand alongside other recognised sporting disciplines on the world stage.”
