Midea Malaysia enters record books with simultaneous launch of 18 brand stores, unveiling SMART MASTER
MIDEA MALAYSIA has made history by simultaneously launching 18 brand stores across the country, earning recognition from the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching In An Event” on December 3.
The unprecedented nationwide rollout includes 15 new Midea brand stores, two Midea Pro-Shops, and one refreshed Kuala Lumpur showroom, marking a transformative expansion that takes the company’s physical retail presence from zero to 18 locations in a single event.
A New Benchmark in Retail Expansion
The simultaneous launch event featured a synchronized nationwide countdown, with all 18 stores unveiling their storefront signboards at the exact same moment. The historic reveal was broadcast live across all locations and streamed on Midea Malaysia’s Facebook page, showcasing the unity and scale of the brand’s retail network expansion.
“Launching 18 brand stores simultaneously is more than an expansion – it transforms how customers engage with Midea,” said Mark Tam, managing director of Midea Malaysia.
“With more touchpoints across the country, Malaysians can now experience our smart home solutions in person, consult directly with our specialists, and access reliable after-sales support closer to home.”
Tam emphasised that the rollout reflects the strong momentum Midea has built in recent years and positions the company to compete more effectively in Malaysia’s rapidly growing home appliance market.
Introducing SMART MASTER: The Future of Intelligent Home Living
Coinciding with the store launches, Midea unveiled its innovative SMART MASTER product series to the Malaysian market, offering attendees their first glimpse of the brand’s vision for connected home experiences.
The SMART MASTER series represents a comprehensive suite of intelligent technologies embedded across Midea’s appliance range. These AI-powered, IoT-enabled products are designed to understand, adjust, and respond intelligently to user needs through advanced sensors and machine learning capabilities.
“We are proud to introduce the SMART MASTER series, which reflects our vision of bringing intelligent, user-centric technologies into everyday homes,” Tam explained. “By combining AI-powered features with our expanding retail footprint, we aim to deliver a more seamless, connected, and convenient experience for all our customers.”
Comprehensive Product Showcase
Beyond the SMART MASTER series, Midea presented an extensive lineup of innovative home solutions during the launch event, including:
Avigator series – Advanced air conditioning solutions
Insta-Fit Master series – Quick-installation appliances
Laundry Suite – Integrated washing solutions
L-Shaped Cooker Hood MCH-90XS38 (RFID) – Smart kitchen ventilation
Built-In Gas Hob MGH-2590GL (RFID) – RFID-enabled cooking appliance
Robotic Vacuum Cleaner V12 – Automated floor cleaning
Bladeless Fan – Innovative air circulation technology
These products collectively demonstrate Midea’s commitment to creating a fully connected ecosystem of user-centric technologies. Through the SmartHome app, IoT-enabled appliances offer seamless remote operation and automation, while RFID and Wi-Fi connectivity enable real-time sensing and cross-device coordination.
The ecosystem also emphasises energy-efficient engineering, with appliances designed to optimize long-term energy consumption while delivering intelligent, effortless smart home experiences for Malaysian households.
Record-Breaking Ceremony
The launch ceremony began with an on-screen introduction of all 18 brand store owners, followed by a video presentation previewing the SMART MASTER series. After Mark Tam’s keynote address, plaque presentations were conducted for the 17 brand stores located outside Kuala Lumpur.
The Kuala Lumpur headquarters showroom celebration featured traditional lion dance and firecracker performances, synchronized with festivities at all 18 locations nationwide. The event also included a ribbon-cutting ceremony and the official presentation of the Malaysia Book of Records certificate, with Jwan Heah, Chief Operating Officer of Malaysia Book of Records, in attendance.
Aggressive Growth Strategy for 2026
The milestone expansion underscores Midea’s dedication to enhancing customer experience through modern retail spaces aligned with its new corporate identity, while strengthening product accessibility across Malaysia.
Looking ahead to 2026, Midea is targeting an ambitious growth trajectory of approximately 20%, driven by rising demand for energy-efficient and smart-home solutions in the Malaysian market. The company plans to continue expanding its brand store network, strengthening dealer partnerships, and enhancing after-sales service nationwide.
Strong Track Record in Malaysia
Midea’s local subsidiary, Midea Scott & English Electronics Sdn Bhd (MSEE), began operations in Malaysia in 2006 with revenue of RM12 million. Through consistent brand strengthening, the company achieved sales revenue of RM730 million in 2023 – representing 61-fold growth over 17 years.
Several Midea products currently hold the number one position in Malaysia across various categories. With the introduction of innovative, smart, and competitively priced products, the company anticipates that additional product lines will reach top rankings within the next three years.
Exclusive Launch Promotions
To celebrate the grand opening, Midea is offering exclusive promotions throughout December 2025:
Gift with Purchase (December 1-31, 2025)
Customers purchasing selected Midea products receive an exclusive gift while stocks last.
Spin & Win (December 3-10, 2025)
Customers spending RM288 or more on Midea products in a single receipt at participating stores qualify for a spin-the-wheel opportunity to win prizes.
Spend & Win (December 3-31, 2025)
Customers spending RM488 or more on any Midea products in a single receipt qualify for the Spend & Win contest with attractive prizes.
About Midea Group
Midea Group is a global technology conglomerate integrating smart home, new energy and industrial technologies, smart building solutions, robotics and automation, healthcare, and intelligent logistics. Listed in the Fortune Global 500 for nine consecutive years, Midea operates in over 200 countries and regions.
With 33 research and development centers and 43 major manufacturing sites worldwide, the company has invested over USD8 billion in research and development over the past five years. Midea’s brand portfolio includes Midea, COLMO, TOSHIBA, Comfee, Little Swan, Hualing, Clivet, Eureka, KUKA, GMCC, Welling, LINVOL, and Wandong Medical, among others.
For more information about Midea and its range of products, visit www.midea.com/my
