Sunway Malls launches Galloping Into Prosperity campaign for Chinese New Year 2026 across 11 malls
SUNWAY MALLS has launched an ambitious Chinese New Year campaign titled “Galloping into Prosperity” across its network of retail destinations, marking the Year of the Horse with bold installations, cultural performances, and community-driven celebrations.
The month-long festival, officially launched on January 13, 2026, at Sunway Velocity Mall, reflects the symbolic energy and forward momentum associated with the horse in Chinese tradition. The campaign brings together heritage and contemporary design across 11 operating malls, each presenting unique interpretations of prosperity and renewal.
A Grand Launch Ceremony
CEO HC Chan officiated the launch alongside senior general managers representing Sunway Malls’ regional divisions. The ceremony featured a symbolic moment where Central Managers collectively held Golden Prosperity Keys to unlock prosperity for the year ahead, accompanied by cascading confetti and illuminated mall logos.
At the heart of the event stood the Living Shan Shui Horse Painting, a kinetic art installation representing the Chinese concept of turning great fortune. As the artwork rotated, traditional rotating lanterns came to life, symbolizing continuous flow of good fortune.
Adding dramatic flair to the festivities, 15 supercars including red Ferraris, Porsches, and Mustangs encircled Sunway Velocity Mall, drawing parallels between the speed and confidence of these vehicles and the spirit of the Year of the Horse.
Cultural Performances and Workshops
The launch showcased Malaysia’s multicultural heritage through a dynamic performance sequence. Indigenous Borneo instruments opened the showcase, followed by Indian dhol drums and Malay kompang, concluding with traditional Chinese instruments. The convergence represented unity in diversity and collective pursuit of prosperity.
Lion dance performances by Wan Seng Hang Dragon & Lion Arts, led by master craftsman Siow Ho Phiew, brought traditional vitality to the celebration. A special lion costume craftsmanship display near The Coffee Bean & Tea Leaf offers visitors educational insight into this intricate art form.
Guests also participated in exclusive DIY Auspicious Knot Home Hanging Decoration workshops, creating keepsakes symbolizing good fortune and harmony.
Distinctive Celebrations Across Malls
Each Sunway Mall presents a unique festive experience:
Sunway Pyramid features a towering multi-tiered centrepiece with a dynamic horse sculpture created in collaboration with Sunway University, surrounded by flowing lantern canopies and layered walkways.
Sunway Velocity Mall showcases a dramatic 35-foot-tall installation crowned by a grand gold horse, complemented by the Living Shan Shui Horse Painting and the Lion Head Craftsmanship Display.
Sunway Carnival Mall presents a whimsical festive village with pastel hues, layered pavilions, and lantern clusters creating a family-friendly atmosphere.
Sunway Putra Mall transforms into a festive promenade featuring six sculptural horses designed by ASWARA Fine Arts students, plus the distinctive Prosperity Oyen character symbolizing auspicious beginnings.
Sunway Big Box attempts a Malaysia Book of Records entry for the “Largest Horse Replica Made of Origami Angpao,” involving SCIP township, Raffles University, and local schools in a sustainability-focused community initiative using repurposed angpao packets.
Sunway Kluang Mall collaborates with the Kluang Art Society, featuring hand-painted horse artworks by passionate retirees, including an artist with mild colour blindness whose work demonstrates that creativity transcends limitations.
Sunway Wangsa Walk Mall, Sunway Square Mall, Sunway 163 Mall, and Sunway Citrine Hub each present tailored festive layouts reflecting themes of progress, renewal, and abundance.
Strategic Partnerships
The campaign benefits from collaborations with UOB Bank, Jasmine, Eu Yan Sang, ASWARA, Wan Seng Hang Dragon & Lion Arts, and the Malaysia Singapore Super Car Club. These partnerships add cultural depth and distinctive experiences to the celebrations.
“The Year of the Horse symbolises energy, resilience, and progress,” said HC Chan, CEO of Sunway Malls. “Galloping into Prosperity represents our vibrant celebration that unites our malls, our communities, and our shoppers in a shared journey towards abundance and new beginnings.”
Visitor Experience
Shoppers can explore mall-exclusive Chinese New Year redemptions, festive décor and installations, cultural performances, and family-friendly workshops throughout the campaign period. Updates and exclusive rewards are available through the Sunway Malls website and Sunway Super App.
With 15 retail developments totaling 9.3 million square feet of net lettable area, Sunway Malls continues positioning itself among Malaysia’s largest mall owner-operators, serving key urban markets across the country.
For more information, visit www.sunwaymalls.com or download the Sunway Super App.
