IN THE mere three years since establishing his namesake label, fashion designer Keith Sim has already expanded from a home office and online store to a full-fledged brick-and-mortar retail space equipped with a design studio and office.
Sim spent his formative years in his home state of Sarawak, absorbing the rich and diverse local cultures and traditions that Borneo has to offer.
Later, he moved to Perth, Australia to complete high school and to pursue his dream of becoming a fashion designer under the tutelage of Australian designers and tailors at the North Metropolitan TAFE.
Upon returning to Malaysia, he has developed a unique artistic instinct mixed with his Malaysian-Chinese heritage into his own brand, with the subtle but distinct essence of his very own cultural background.
âI want the people to understand that KEITHSIM is not just a boutique, but an experience,â he once revealed.
Following his previous Borneo-inspired collection DYNASTY, which he presented at the Borneo Fashion Week 2019 where he was named Designer of the Year, Sim continues to make waves in the local fashion scene but decided to adopt a slow fashion approach starting with his latest collection SELFLOVE.
