IT is race week! The 75th Formula 1 (F1) season kicked off on March 16 and this only means one thing – Paddock Fashion Week is back.
While some, clinging to a quaint notion of “serious sport”, might suggest F1 has no place in fashion, one could hardly ignore it as one of the most luxurious and glamorous sports — second only to tennis.
Lest it has eluded purists, several top teams in F1 have connections to the luxury automotive industry, such as Ferrari, Mercedes, McLaren and in 2026, Cadillac.
In a sport built on exclusivity, luxury and fashion are no strangers on the fast lane.
