IT has been years since I last wore mascara, as I began using eyeliner pencils for the sake of speed and efficiency. In addition, I had some bad experiences with clumpy, sticky lashes in the past, mainly due to some poor formulas and my own careless application skills.
However, I had always wanted to give mascaras another try, and recently got to try a new mascara from Alnefre by Rana. Originating from Egypt, this company has built a reputation around a single product, known as the Tempt & Seduce Hybrid Dual Ended Waterproof Mascara.
I liked the look of the simple matte black packaging, with gold embossed lettering that gave off an air of ‘old world luxury’.
I was also quite surprised by the size of the tube. And no wonder; the names ‘Tempt’ and ‘Seduce’ refer to the mascara’s two wands at each end. ‘Tempt’ is a long, slightly curved wand whose bristles are meant to lengthen the lashes, while ‘Seduce’ is a thicker, slightly chunkier wand designed to build volume with each application.
Pulling out the wands, I noticed that each side manage to extract a decent amount of product; not too much, not too little.
Its formula consists of a trio of proteins – keratin, wheat, and oats – that are high in antioxidants and serve as rich conditioners, keeping lashes strong and promoting healthy growth. Alnefre also claims to have included panthenol (provitamin B5) to help draw and hold onto moisture for your lashes.
Essentially, consumers should think of it not so much as a “makeup product”, and more as “skincare for your lashes”.
