SUNWAY Lagoon and Malaysia’s largest dairy manufacturer — Farm Fresh have entered a joint venture to develop the new Wild Wild West themed Night Park, featuring Farm Fresh’s mini cow barn and a slew of attractions and activities that will bring all your cowboy imagination to life starting 16 November 2022! This collaboration highlights another one of Sunway Lagoon’s bold and ambitious expansion into the edutainment industry across Asia. This new agreement will help align the core strengths of both parties for long-term development, combining Sunway Lagoon’s multi-faceted elements with Farm Fresh’s advanced educational components for a revolutionized concept of learning. Similarly, this will also help improve the economic development and help represent untapped potential for business and leisure travel developments. “This partnership signifies our confidence in the dairy and tourism industry,” says Kong Beng Kuin, Chief Financial Officer and Head of Business Development of Sunway Theme Parks. “It is a practical step forward towards our next milestone, which is to provide a more tailored experience to a new generation of knowledge-hungry adventurers, while maintaining our environmental conservation efforts.”
“Since the launch of Farm Fresh at Universiti Putra Malaysia, we have received throngs of visitors young and old, all excited to visit the cows and really immersed themselves in our farm-vibe home. Farm Fresh is excited that we have this opportunity with Sunway Lagoon Theme Park to showcase our “ladies” home more upclose and personal, bringing edutainment to the next level, and provide a new experience to visitors to see how fresh milk is produced and created to innovate new products that caters to today’s lifestyle, just like our latest boba drink brand, Jom Cha” says Mr. Loi Tuan Ee, Group Managing Director & Group Chief Executive Officer of Farm Fresh Berhad.
