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With a genre-blending five-track EP led by Bad, the K-pop group gears up for a summer of major international festival performances and global promotions.
K-pop powerhouse Ateez returns with its highly anticipated new mini album, Golden Hour: Part.5, marking the next chapter in the group’s ongoing Golden Hour series that further showcases its ability to blend powerful performance-driven music with genre-crossing artistry.
Led by its opening track Bad, Part.5 delivers a catchy and addictive new sound with its five tracks that each bring distinct colours and genres to the project, from explosive hip-hop and sleek dance production to moody alternative pop and rhythmic Latin-inspired influences.
Alongside Bad, the album includes Mamacita, Toxin, Fallin and Body to encompass a dynamic listening experience that not only highlights Ateez’s members’ individual versatility but also its evolving musical identity.
The official music video for Bad, which features Hollywood actress Chase Infiniti, further expands that immersive world through Ateez’s choreography, cinematic visuals and high-energy performance sequences.
Members Hongjoon and Mingi were also involved in writing the lyrics for all five tracks of the EP.
Ahead of Part.5’s release, Ateez released a cinematic trailer and teaser campaign to get its fans talking across the globe.
Kickstarting global festival run
Ateez will be bringing its new era to global fans later through a series of major international festival appearances this summer.
The group will headline at BST Hyde Park in London on June 28, one of the UK’s most iconic music festivals, where it is set to unveil the first-ever live performance of Bad.
Additional festival appearances include headlining performances in Poland, Istanbul and Italy’s Rock in Roma, as Ateez continues to cement its status as one of the leading global acts in K-pop today.
Continuing its global promotions, the group is also scheduled to appear on The Kelly Clarkson Show for a special performance on July 1.
With the new EP and what is to come, Ateez is looking towards continually pushing boundaries creatively while delivering the explosive performances and ambitious artistry that have defined their rise on the global stage.
