Held from 23 to 26 July at the Pavilion Exhibition Centre, Bukit Jalil, the Beautopia 2026 showcases more than 185 brands spanning K-Beauty, J-Beauty, C-Beauty, international favourites and Malaysian beauty brands.
KUALA LUMPUR: Watsons Malaysia has brought back Beautopia 2026, its largest health, beauty and wellness festival to date, featuring more than 185 global and local brands under one roof.
Held from July 23 to 26 at the Pavilion Exhibition Centre, Bukit Jalil, the four-day event coincides with Watsons’ global celebration of its 185th anniversary, marking nearly two centuries of serving customers with health, beauty and personal care products.
This year’s edition showcases more than 185 brands spanning K-Beauty, J-Beauty, C-Beauty, international favourites and Malaysian beauty brands, giving visitors the opportunity to discover the latest beauty and wellness innovations, including new product launches, advanced skincare technologies and emerging ingredients.
Regional Managing Director Health & Beauty Asia, AS Watson and Regional Exclusives Director, Watsons International, Caryn Loh, said Beautopia was created to unite the health, beauty and wellness industry on a single platform.
“Watsons Beautopia was created to bring together the entire world of health, beauty and wellness under one roof. It is where brands, beauty experts, creators and consumers come together to discover the latest innovations, exchange ideas and celebrate beauty in all its forms.”
She said the event also reflects Watsons’ commitment to creating meaningful experiences that inspire confidence and well-being as the company celebrates its 185-year milestone.
Visitors can explore products across a wide range of categories, including skincare, cosmetics, haircare, fragrances, personal care, oral care, health and nutrition.
Beyond shopping, the festival features interactive brand activations, exclusive product launches, live demonstrations, personalised skin and scalp analyses, expert consultations, product sampling and Happy Hour promotions throughout the event.
Beautopia 2026 also offers a series of health and beauty workshops led by beauty experts, industry professionals and influencers, providing visitors with insights into skincare, wellness and the latest beauty trends.
Watsons Club members who spend RM100 and above during the event will receive complimentary gifts, alongside access to exclusive promotions, rewards and redemption offers available only at Beautopia 2026.
Watsons said the festival reflects its ongoing efforts to redefine the retail experience by combining shopping with interactive and educational experiences, while giving customers early access to the latest health and beauty innovations from around the world.
