KUALA LUMPUR: Omni-channel consumer lifestyle products marketer and seller, Oasis Home Holding Bhd, has been appointed as the exclusive online distributor for key categories of the Official FIFA World Cup 2026 licensed products in Malaysia.
This follows the signing of an exclusive distribution agreement with Esteem International Sdn Bhd, which is the Federation Internationale de Football Association’s (FIFA) official licensee in Malaysia.
This appointment expands Oasis Home Holding’s presence into the sports merchandise e-commerce space ahead of the FIFA World Cup 2026.
Oasis Home Holding CEO Datuk Jaden Teoh Yee Seang said this appointment marks a meaningful milestone for the group as it expands its e-commerce capabilities with one of the world’s most iconic sporting brands.
“Malaysians are passionate about football, and through our strong presence on platforms such as TikTok Shop, we are providing fans with a trusted and authentic way to participate in the excitement of the FIFA World Cup 2026.
“With support from TikTok Shop Malaysia, we will be working with a vast network of
TikTok creators and affiliates will promote and introduce our World Cup 2026 merchandise online.
“Combined with our livestreaming strength and nationwide reach, we look forward
to delivering an engaging, interactive and reliable shopping experience that brings official FIFA merchandise closer to every Malaysian home,” Teoh said.
Malaysian fans will be able to purchase authentic FIFA merchandise, complete with the official hologram and serial number, through the company’s primary online platforms, including TikTok Shop and the official Oasis Home Holding website.
To meet this demand, Oasis Home Holding plans to leverage its livestreaming strength to bring key categories of FIFA’s official merchandise directly to fans across Malaysia through real-time demonstrations, close-up product showcases and interactive livestream sessions.
This strategy is well-suited to the fast-growing TikTok Shop, one of Malaysia’s most influential digital commerce platforms, where Oasis Home is already
active.
TikTok Shop’s buyer demographic closely mirrors the diversity of Malaysia’s
population, making it an effective channel for nationwide reach.
The sports category on TikTok Shop continues to record strong monthly revenue, reflecting Malaysians’ robust appetite for sports-related merchandise.
Esteem International managing director Jeremy Chung Chee Yenn said the company is delighted to partner with Oasis Home Holding to distribute FIFA World Cup 2026 merchandise online.
He said Oasis Home Holding’s strong track record in livestream commerce and their ability to convert real-time engagement into meaningful sales make them a natural fit for this collaboration.
“We are confident that their platform will deliver an effective and trusted way for Malaysian fans to access official FIFA products,” he said.
The appointment underscores Oasis Home Holding’s expanding influence in Malaysia’s livestream commerce and consumer retail sectors.
As the campaign begins, the company looks forward to unveiling new merchandise collections, new experiences, and new ways for Malaysians to celebrate the world’s most-loved sporting event.
