Shell Malaysia has marked its 75-year partnership with Scuderia Ferrari by unveiling a refreshed Shell Helix portfolio, introducing upgraded formulations and a cleaner, more modern packaging design. The company said the new look was created to make product identification easier and to give the range a stronger presence on the shelf.
The launch was paired with a special drive organised with the Ferrari Owners’ Club Malaysia, where 75 Ferraris took to the road in a tribute to the long-running collaboration.
The centrepiece of the updated line-up is the Shell Helix Ultra ECT C6 0W-20, which Shell describes as its most advanced engine oil to date and one of the earliest in its range to comply with the upcoming 2025 API SQ standard. The formula is the result of decades of technical development carried out alongside Ferrari, reflecting the brand’s efforts to bring motorsport-level refinement to everyday motoring.
It has been engineered to keep modern engines running cleaner, support better fuel efficiency and provide dependable protection in daily Malaysian conditions.
Shell noted that its history of lubricant development has always been tied to real-world performance, with Ferrari acting as a key partner in testing products under extreme conditions. The company said its position as the world’s top lubricant supplier for 19 consecutive years underscores its commitment to pushing quality and efficiency further.
This approach is embodied in the new Ultra ECT C6 0W-20, designed to deliver a cleaner running engine, stronger overall protection and a driving experience that remains consistent over time.
The oil is produced using Shell PurePlus Technology, which converts natural gas into an ultra-pure base oil, forming the foundation of its high-performance blend. When combined with Shell’s latest additive package, the formulation is capable of keeping engines cleaner for longer, improving responsiveness and retaining full engine power over extended use.
Across the broader Helix range, drivers will now find improved formulations and a sleeker packaging update that spans Shell Helix Ultra, Shell Helix Extra and the standard Helix products.
Back labels have been redesigned for clarity, listing benefits and specifications in a way that makes selecting the correct oil far more straightforward. According to Shell, the enhanced range aims to ensure cleaner engines, better fuel economy and longer engine life—bringing technology proven on the track into everyday driving.
