Creative greats

The 10th Malaysian Media Awards 2014 award ceremony was held on Thursday,
June 19 at the One World Hotel in Bandar Utama. As in all previous years,
the MMA awards night witnessed industry members enjoying each others'
company, celebrating the achievements of peers while having good fun. The
theme for this year's ceremony was "Unleashing Your Inner Superpower". One
can only imagine the revelry of the night where Malaysia's creative greats
converged. This year, there was an increase in the number of submissions.
“It’s thrilling to see the increased participation rates and the
intensity of the competitive spirit, which shows that the agency teams are
all absolutely passionate about the work they have done. The work also
showcases the diversity of skills required in our industry, from content
development to data management
to smart planning & buying to event coordination to social marketing,”
said MMA 2014 chairman, Girish Menon.
Below is the full list of this year's winners.

1) Agency of the Year

Universal McCann

2) Advertiser of the Year

Dutch Lady Milk Industries

3) Grand Prix Winner

Mindshare Malaysia for Sunsilk Unilever Malaysia for Its Shampoo Advertising: "But Where's the Hair?!"

4)
MEDIA SPECIALISTS ASSOCIATION
2014 MALAYSIA MEDIA AWARDS - RESULTS

CAT A01 BEST USE OF TELEVISION/CINEMA SCREEN
AWARD
Gold Universal McCann for Friso and Dutch Lady Milk Industries: "Point of Dissonance to Point of Conversion"
Silver Starcom Mediavest Group for DiGi Easy Prepaid and DiGi Telecommunications' : "DiGi made Conventional TV into Social TV"
Bronze Universal McCann for Hypp TV and Telekom Malaysia Berhad's: Driving subscriptions using competitor's viewership
Finalist Mindshare Malaysia for Nestle CRUNCH WAFER and Nestle Products Sdn Bhd's: "Munch amongst Teens through "Oh My English".
Finalist Zenith Malaysia for Celcom and Celcom Axiata Berhad's: "Celcom A Malaysia Journey"
Finalist Universal McCann for Clean & Clear underJohnson&Johnson for: "It's Clear, It's Clean Sponsorship by Clean & Clear"
Finalist Carat Media Services for Revive and Pepsi Permanis: "How did "Pepsi", "Revive" Raya for the less fortunate?"
Finalist Maxus Malaysia for Tesco and Tesco (Malaysia) Sdn Bhd's: "Cracking open TV for Tesco's price war"
Finalist Starcom Mediavest Group for the Samsung Galaxy S4 under Samsung: "Malaysians' Life Companion at the 13th General Elections"


CAT A02 BEST USE OF SPONSORSHIP
AWARD
Gold Vizeum Media Services for Panasonic Cooking and Panasonic Malaysia Sdn Bhd's: "The Master of Sponsorship Opens Up Possibilities"
Silver Vizeum Media Services for Panasonic Corporate and Panasonic Malaysia Sdn Bhd's: "Sponsoring a Channel is The Deal of A Lifetime"
Bronze MediaCom Malaysia for Ambi Pur and Procter & Gamble (M) Sdn Bhd's: "From Tin Cans to Raya Icons: AmbiPur breaks fast with Muslim Malays"
Finalist Universal McCann Solvil et Titus under City Chain for "Solvil et Titus Celebrates Couples Romantic Journeys."
Finalist MediaCom Malaysia for Pantene and Procter & Gamble (M) Sdn Bhd's: "Pantene Shines in Anugerah Skrin Sponsorship"
Finalist OMD Malaysia for Watsons Malaysia Cup and Watsons Malaysia's: "Watsons Owns Malaysia Cup and it's Bigger than EPL"
Finalist Zenith Malaysia for PETRONAS PRIMAX and PETRONAS': "PETRONAS Goes On Tour with the Chinese"
Finalist MediaCom Malaysia for Volkswagen and Volkswagen Group Malaysia's: "Two Icons Meet, Become A Powerful Collective"
Finalist Mindshare Malaysia for Tefal and Groupe SEB Malaysia's: "Tefal Empowering Home of The Chefs"
Finalist Mindshare Malaysia for Quaker and Pepsico Malaysia Sdn Bhd's: "How Quaker Oat for Rice became best buddy with rice and weave itself into Malaysia food repertoire"
Finalist MediaCom Malaysia for Gillette and Procter & Gamble (M) Sdn Bhd's: "Real Racing 3 With Gillette"
Finalist Starcom Mediavest Group for Samsung Mobile and Samsung's: "Samsung brought new heights for Akademi Fantasia"
Finalist Carat Media Services fpr Nokia and Nokia Malaysia's: "Taking On A Giant With Only 10% Of Their Budget"


CAT A03 BEST USE OF BRANDED CONTENT
AWARD
Gold Mindshare Malaysia for Sunsilk and Unilever Malaysia's: "Its Shampoo Advertising. But Where's the Hair?!"
Silver Universal McCann for Dutch Lady Growing Up Milk for Dutch Lady Milk Industries': "Kids' Fasting Companion: 30 days from Dawn to Dusk"
Bronze OMD Malaysia for Watsons Raya and Watsons Malaysia's: "Malaysians Powered the Creation of New Raya Song"
Finalist OMD Malaysia for There is Nothing Like Australia and Tourism Australia's: "Jason Down Under"
Finalist Starcom MediaVest Group for the BlackBerry Q5 and BlackBerry Malaysia's: "BlackBerry Empowers Youth Ambition"
Finalist Carat Media Services for AirAsia's: "How TV helped AirAsia Reach Out To Young Malaysians"
Finalist Universal McCann for F&N Fun Flavours and F&N Interflavine Pte Ltd's: "F&N Fun Flavours Puts Unique Branded Fun and Flavour Into Recipes this Ramadhan"
Finalist Zenith Malaysia for PETRONAS PRIMAX and PETRONAS': "Creating the 1st ever online comedy series for a fuel brand"
Finalist Universal McCann for F&N Fun Flavours and F&N Interflavine Pte Ltd's: "F&N Ultimate, DIY Fun Kit Infuses Comedy on TV"
Finalist Starcom MediaVest Group for Samsung GALAXY Note II and Samsung's: "The Malaysians' Wonderland"


CAT A04 BEST USE OF DIGITAL
AWARD
Gold Universal McCann for KFC QSR Brands (M) Holdings Sdn Bhd's: "Finding 'Waze' to Fast Food"
Silver Mindshare Malaysia for Wall's and Unilever Malaysia's: "Wall's on Waze: 'Drive-ing' Impulse Purchase"
Bronze Optimedia for PediaSure and Abbott's: "PediaSure made meal times more joyous and stress-free for 75,000 parents"
Finalist Mindshare Malaysia for GAB - Strongbow and Guinness Anchor Berhad's: "Reporting Live: It's A Strongbow Weather!"
Finalist Universal McCann for 100PLUS and F&N Interflavine Pte Ltd's: "100PLUS Brings You the World's 1st Private Pocket Trainer"
Finalist MEC Malaysia for Nando's and Nando's Chickenland Malaysia Sdn Bhd's: "Reigniting the Flame: Nado's Just Say Lah Campaign"
Finalist MediaCom Malaysia for Downy and Procter & Gamble (M) Sdn Bhd's: "From Fabric Care to Fashion Care: Downy Mystique walks on the runway"
Finalist Starcom MediaVest Group for Samsung Mobile and Samsung's: "Samsung Galaxy S4Zoom made it "Havoc" to be different"


CAT A05 BEST USE OF PERFORMANCE MARKETING
AWARD AGENCY BRAND ADVERTISER TITLE
Gold Universal McCann Friso/Dutch Lady Milk Industries Converting Crisis into Opportunity
Silver Starcom MediaVest Group Digi Internet and DiGi Telecommunications The "Thank You Sale" gave DiGi's brand a lift
Bronze Vizeum Media Services Nippon Paint Persuasion, Is It Science Or Art?
Finalist Universal McCann Dutch Lady Milk Industries Converting Mummy Worries to Milk Sales
Finalist Universal McCann AIA Life Insurance Stuck in the Wrong Job!
Finalist Universal McCann Hypp TV/Telekom Malaysia Berhad First ever 'frustration targeted' performance campaign
Finalist Starcom MediaVest Group Samsung Galaxy S4/Samsung Wind Chimes in a Bakery: No piece of cake!
Finalist Carat Media Services The Conjuring/Warner Bros SCARING PEOPLE INTO WATCHING THE CONJURING


CAT A06 BEST USE OF SOCIAL MEDIA
AWARD
Gold MediaCom Malaysia for Ambi Pur and Procter & Gamble (M) Sdn Bhd: "From Smelly to Smiley: Ambi Pur makes Malaysians Breathe Happy"
Silver Starcom MediaVest Group for Pedigree and Mars: "Shiny Furry Tales"
Bronze Fastbridge for DiGi Telco and DiGi Telecommuncations Sdn Bhd: "DiGi Gives License to Cut Queue"
Finalist Mindshare Malaysia for Ford and Sime Darby Auto Connexion: "Fiesta Movement: A Social-Focused Build up to the Malaysian Launch"
Finalist Zenith Malaysia for PETRONAS PRIMAX and PETRONAS': "1 million online fans fuel the brand"
Finalist Universal McCann for Johnson's Baby and Johnson&Johnson: "Baby Dream Catcher!"
Finalist Starcom MediaVest Group for Snickers and MARS': "Hungry fans consumed 79,974 Snikers in 8 weeks"
Finalist Universal McCann for SEASONS Tea and F&N Interflavine Pte Ltd: "Social Passion Movement by Our Ministry of Passion"


CAT A07 BEST USE OF OUT OF HOME/POS MEDIA
AWARD
Gold Universal McCann for KFC and QSR Brands (M) Holdings Sdn Bhd: What lenghts would you go for a Zinger Burger?
Silver Mindshare Malaysia for Ford and Sime Darby Auto Connexion: Ford created World's First-ever automotive city in Malaysia: Ford City
Bronze Vizeum Media Services for Nippon Momento and Nippon Paint (M) Sdn Bhd: "The World's Largest and Longest Nippon Momento Colour Card"
Finalist Zenith Malaysia for Puma Suede and Puma Malaysia: The Evolution of Puma Suede
Finalist Vizeum Media Services for Mister Potato and Mamee Double Decker (M) Bhd: Mister Potato Turned The Prize Into A Medium
Finalist Vizeum Media for Services 988 and Rimakmur Sdn Bhd: 988 Going The Extra Mile by Pimping My Ride
Finalist Universal McCann for Johnson's Body Care and Johnson&Johnson: Unique Launch a 'Peel'
Finalist MediaCom Malaysia for Coca-Cola and Coca-Cola Far East Limited: Coke shares teens' #sharemycokelah photos on-air

CAT A08 BEST USE OF ACTIVATIONS/EVENTS
AWARD
Gold Mindshare Malaysia for Ford and Sime Darby Auto Connexion: Thank Ford it's Friday made a 2 year old car cool again
Silver MediaCom Malaysi for Febreze and Procter & Gamble (M) Sdn Bhd: Febreze Sprays Luck for Chinese New Year
Bronze Universal McCann for Surface and Microsoft: Microsoft Surface converts Techies Over a Coffee@Starbucks
Finalist Carat Media Services for CARRIE JUNIOR and Wippro Unza: How A Kids Music Activation Drove Sales Up By 48%
Finalist Vizeum Media Services for Nippon Paint and Nippon Paint (M) Sdn Bhd: Interior Designers pick up awards and pick Nippon Paint
Finalist Universal McCann for F&N Fun Flavours and F&N Interflavine Pte Ltd: FUN Flavours' Mobile Mixologists Shows How Easy It Is to Create F&N Celebration Mocktails
Finalist Mindshare Malaysia for AXE Unilever Malaysia and AXE Apollo: Bringing Space Back To Earth
Finalist MEC Malaysia fpr Mercedes Benz A-Class and Mercedes Benz Malaysia Sdn Bhd: Happening A-Class Goes Clubbing


CAT A09 BEST USE OF SMALL BUDGET (UNDER RM100,000) - EXCLUDES DIGITAL
AWARD
Gold MediaCom Malaysia for Anchor Dairy and Fonterra Brands (M) Sdn Bhd: Anchor reaches out to Moms via MasterChef with just RM0.04!
Silver OMD Malaysia for Cloud 9 and URC Snack Foods (M) Sdn Bhd: "Cloud 9 Chocolate Super Game Boy Sponsorship"
Bronze Universal McCann for KFC QSR Brands (M) Holdings Sdn Bhd: How 'cheap' can you go for a Zinger Burger?
Finalist Universal McCann for Brand's Bird's Nest and Cerebos (M) Sdn Bhd: For the first time ever, Chinese daughters say "I love you Mom"
Finalist Vizeum Media Services for Mister Potato and Mamee Double Decker (M) Bhd: The Posters That Answer To Your Cravings
Finalist Vizeum Media Services for 988 and Rimakmur Sdn Bhd: 988 Going The Extra Mile by Pimping My Ride
Finalist Mindshare Malaysia for Nescafe and Nestle Products Sdn Bhd: Nescafe Wins Over General Elections Votes
Finalist Zenith Malaysia for Axiata Young Talent Programme and Axiata Group Berhad: AYTP Launches Page Number Domination to Make the Most of a Shoe - String Budget
Finalist Vizeum Media Services for Suria FM and Rimakmur Sdn Bhd: Suria FM surprises listeners with a new entertainment channel


CAT A10 BEST USE OF NEWSPAPERS/MAGAZINES
AWARD
Gold Universal McCann for KFC QSR Brands (M) Holdings Sdn Bhd: The Golden Wrap Newspaper
Silver Vizeum Media Services for Panasonic Beauty and Panasonic Malaysia Sdn Bhd: Endorsement from 108 KOLs
Bronze Universal McCann for Elysium and Sony Pictures: First Movie Ad in Property Section
Finalist Starcom MediaVest Group for Snickers and MARS: The Sun's sports news presented by a weak Goalkeeper
Finalist Mindshare Malaysia for Maggie and Nestle Products Sdn Bhd: Flip a Page. Enjoy a Meal
Finalist Universal McCann for 100PLUS and F&N Interflavine Pte Ltd: 100PLUS Face-Off
Finalist Starcom MediaVest Group for DiGi Corporate and DiGi Telecommunications: DiGi #confirmMalaysian print ads united Malaysians
Finalist Zenith Malaysia for Petrosains and PETRONAS: Science Makes Headlines with Chickens, Cow Eyes & Spaceships


CAT A11 BEST USE OF RADIO/AUDIO
AWARD
Gold Carat Media Services for Tropicana and Permanis: We waited in suspense…then something amazing happened
Silver Starcom MediaVest Group for Samsung and Samsung: Turning RED.fm BLUE
Bronze Starcom MediaVest Group for DiGi Easy Prepaid and DiGi Telecommunications: Social Driven Soundtrack
Finalist Vizeum Media Services for Nippon Momento and Nippon Paint (M) Sdn Bhd: Rumahku, Momentoku
Finalist MEC Malaysia for HungryGoWhere Malaysia andSingTel Digital Media Pte Ltd: Hunger Strikes Malaysia!
Finalist Zenith Malaysia for Xpax and Celcom Axiata Berhad: Celebrity Fugitive Hunt
Finalist Starcom MediaVest Group for Pedigree and Mars: Doggy Dental Awareness: Have you kissed your dog today?
Finalist MEC Malaysia for Eveready and Energizer Malaysia Sdn Bhd: Eveready Charge Up Your Morning
Finalist Universal McCann for MALAYSIA AIRLINES: Superhero kids fly with Malaysia Airlines to save the world for FREEEEEEEE!
Finalist Universal McCann for KFC and QSR Brands (M) Holdings Sdn Bhd: A Historic Day in Radio require a Historic Gift


CAT A12 BEST USE OF INTEGRATED MEDIA CAMPAIGN
AWARD
Gold Mindshare Malaysia for Sunsilk and Unilever Malaysia: Its Shampoo Advertising. But Where's the Hair?!
Silver Universal McCann for Friso and Dutch Lady Milk Industries: Operation 3R: Turning Crisis into Opportunity
Bronze Mediacom Malaysia for Coca-Cola and Coca-Cola Far East Limited: Coke gets teens to snap and #sharemycokelah with Manglish cans
Finalist OMD Malaysia for Watsons Malaysia Cup and Watsons Malaysia: Men Rushed to Watsons for Grooming
Finalist Starcom MediaVest Group for DiGi Easy Prepaid and DiGi Telecommunications: DiGi's mobile internet grew, thanks to #Buddyz!
Finalist Starcom MediaVest Group for Snickers and MARS: How a weak Goalkeeper help push Snickers to be Top 5
Finalist Mindshare Malaysia for Milo and Nestle Products Sdn Bhd: MILO Serves Up First Ever 'Malaysia Breakfast Day'
Finalist Starcom MediaVest Group for Samsung Mobile and Samsung: Great Migrations: Samsung's Sales Elevation Journey
Finalist Starcom MediaVest Group for Samsung: Turning RED.fm BLUE
Finalist Carat Media Services for Tropicana and Permanis: Tropicana Twister made us wait in suspence then something amazing happened