SHAH ALAM: Property developer Armani Group is set to prelaunch the low-density Armani Signature Residence, comprising 315 units in Shah Alam, overlooking Sultan Abdul Aziz Shah Golf Club with a gross development value (GDV) of RM220 million in early December.
Group deputy CEO Chris Yong stated that Armani Signature Residence was built in response to market demand – given low-density developments in the Klang Valley are scarce.
“Sitting on a 5.2-acre land, each block consists of only 105 units. Therefore, the density is extremely low. And this land is located right in the middle of the golf course. If there are no other developments on this golf club, there will be just 315 units within 300 acres,” he told SunBiz.
He said that the development offers three-bedroom, two-bathroom units, full-height glass windows, and an attractive starting price of RM650,000.
“We want to create something that is practical. All our units have three rooms and two bathrooms. There are no five rooms, three baths, and all those things. When you have too many rooms, it becomes small,” he explained.
He highlighted that each unit has full height glasses of 2.7m with ceiling height of 3m in order to elevate the experience of facing the golf course.
“We want you, whether you are in the living hall or the master bedroom, to still have a full-height window facing the golf course,” he said.
He added that as the development is mainly catered for Malay buyers, it also offers a resort-like 3,000 sq ft surau as well as a 2,000 sq ft multipurpose hall available for rent and a gym.
Yong expressed confidence in the success of Armani Signature Residence due to its alignment with market demand and the scarcity of similar developments in the Klang Valley.
“This development is a hidden gem. At this price point, combined with the unique features and practical layout surrounded by the golf course, it’s an unparalleled offering,” he said.
He revealed that the prelaunch stage has garnered significant interest from buyers.
“Right now, we have only opened one block for registration. So that one block is only 105 units. The registration itself (for the block) is already over 200,” he said.
However, Yong acknowledged that the property market is challenging with inflationary pressure and a higher OPR, but he said that there is still demand.
“This is a buyer’s market, not the seller’s market. A buyer’s market means that the buyer gets to choose,” he said.
He explained that demand is definitely still there because every year there will be new people entering the workforce, new people wanting to rent, new people wanting to buy property.
“Previously, maybe six, seven years ago, you could sell any type of property, and people would buy. Blindly, they would buy, but it is not a dead market now,” he affirmed.
