PETALING JAYA: Malaysia Aviation Group (MAG) is advancing its digital transformation journey with a series of enhancements across its airlines and loyalty platforms.
In a statement today, MAG said by combining smarter technology with real-time connectivity, these developments give passengers a faster, more intuitive connected way to travel.
Since early 2025, MAG has rolled out digital innovations that enhance its end-to-end travel ecosystem, from booking to boarding, driving greater efficiency, convenience and personalisation.
MAG said these efforts form part of a broader transformation to integrate technology across the customer journey, reflecting its vision to be a future-ready aviation and travel services group powered by innovation and Malaysian Hospitality. Malaysia Airlines is the first airline in Southeast Asia to introduce the TravelReady feature, integrating digital passport and visa verification directly into its online and mobile check-in process.
Travellers can now upload and validate their documents before arriving at the airport, streamlining check-in and ensuring a smoother start to their journey.
MAG said Malaysia Airlines’ Express Booking simplifies the purchase process with one-click flight booking for returning customers. To make payment just as effortless, integration with Apple Pay offers a secure and convenient payment option for users booking flights on both the website and mobile app.
Customers now receive timely alerts on boarding gate changes, flight status and baggage carouse information directly through the Malaysia Airlines mobile app, providing timely insights and reducing travel stress.
Mavis, Malaysia Airlines’ Virtual Interactive Service,, available on the website, provides instant answers on Enrich privileges, in-flight offerings, and general queries. It can also escalate cases to live agents, generate links for check-in or bookings, share real-time flight updates, and deliver round the-clock support, including weekends and public holidays.
Enrich members can now redeem flights across the oneworld alliance directly through the Malaysia Airlines website, unlocking access to over 900 destinations worldwide on a single platform.
The new Carrier Connect feature also enables online check-in for oneworld-operated flights, marking a key step toward a more connected alliance-wide digital experience.
MAG Group chief digital and IT officer Clarence Lee said, “Digital transformation is central to MAG’s strategy to deliver a modern, seamless travel experience. We are investing in technologies that simplify every touchpoint, from booking to post-travel, ensuring convenience, personalisation, and greater operational efficiency as a digitally empowered aviation group.”
Behind these customer-facing enhancements, MAG has strengthened its digital backbone with advanced tools, agile practices, and streamlined processes.
A key milestone is the proprietary Online Check-in Product developed through the Digital Services Platform (DSP) for greater control, scalability, and responsiveness.
Building on this, the recent DSP Booking cutover marks the first phase of MAG’s transition to its own internet booking engine, a major step towards more seamless and innovative digital experiences.
Reaffirming its position as a digital leader in the aviation industry, MAG’s Digital Technology Office (DTO) was honoured in Taipei with the Asocio Outstanding Digital Transformation Organisation Award 2025 at the Asocio Digital Summit.
The award ceremony, part of the Asian-Oceanian Computing Industry Organisation’s (Asocio’s) flagship event, recognised MAG DTO’s significant achievements in leveraging digital technology to drive fundamental business transformation.
Adding to these digital achievements, MAG has been awarded Platinum for Best Customer Experience in Contact Centre at the Contact Centre Asia Pacific Awards 2025 in Hong Kong.
Through continuous investment and innovation, MAG is shaping a smarter, more connected, and future-ready travel ecosystem. AI-driven support, real-time self-service, predictive analytics, and enhanced mobile and web platforms streamline processes while enabling highly personalised interactions.
