PETALING JAYA: GDEX Bhd is doubling down on technology-driven services as a core growth pillar, with the launch of the GD Xchange Experience Centre marking a key milestone in the group’s transformation from a traditional courier into an integrated logistics and technology solutions provider.
The GD Xchange Experience Centre, which was officially launched by Investment, Trade and Industry Minister Datuk Seri Johari Abdul Ghani today, is designed as a collaborative, hands-on platform where businesses can experience end-to-end technology supply chain solutions, ranging from cloud services and cybersecurity to artificial intelligence (AI), data analytics and smart retail systems.
GDEX managing director and group CEO Teong Teck Lean said the centre serves as a one-stop hub for businesses to visualise, test and adopt technologies that are increasingly critical to operational efficiency and scalability.
“The experience centre brings all our technology partners together to collaborate, share use cases and demonstrate how different technologies can be applied in real business environments,” he told reporters after the launch.
According to Teong, GD Xchange enables businesses, particularly SMEs, to access advanced technologies that would otherwise be costly or complex to implement independently. The centre also functions as an internal collaboration space for GDEX, its principals, customers and channel partners to co-develop solutions.
“Many companies know they need technology, but they can’t visualise how it works. When they come here and see everything live, decision-making becomes faster and more informed,” he said.
GDEX’s technology arm currently contributes close to 20% of the group’s total revenue, a share that Teong expects to rise further as demand for digital solutions accelerates. While logistics still accounts for about 80% of group revenue, the technology segment has recorded strong double-digit growth over the past two years.
“This is already a core component of GDEX,” Teong said, noting that the group received shareholder and Bursa Malaysia approval in 2024 to pivot more aggressively into technology-related businesses.
He added that technology adoption has not only opened new revenue streams, but has also improved efficiency across GDEX’s logistics operations, supporting the group’s turnaround efforts.
“Initially, we went into tech to make our logistics more efficient. But as we went deeper, we found that customers also wanted these tech solutions. That’s why we expanded further,” he said.
The GD Xchange ecosystem brings together global technology leaders such as Microsoft, Amazon Web Services (AWS) and Shopify, alongside regional partners, enabling integrated solutions across supply chain management, order and warehouse management systems, e-commerce enablement and data analytics.
Teong cited e-invoicing as a practical example of how bundled solutions can lower adoption barriers for SMEs. GDEX’s point-of-sale system, ZeoNex, includes an e-invoicing module provided at no additional cost, helping businesses comply with regulatory requirements without incurring extra expenses.
“For many companies, e-invoicing is very difficult. But if it’s embedded into a solution they already use, the problem is solved,” he said.
The group has allocated more than RM3 million for the experience centre, primarily for renovation and facilities, and expects a relatively fast return on investment.
Teong said the centre also delivers immediate cost savings by reducing the need for external venues for partner events and business engagements.
“We are very focused on ROI (return on investment). Even from operational savings alone, the returns come back quite quickly,” he said.
Looking ahead, Teong said GDEX remains open to mergers and acquisitions to strengthen its technology offerings in areas where the group currently lacks in-house capabilities.
“The tech direction cannot stop. This is just the beginning, and we will pivot even stronger into this area,” he said.
While the group continues to face intense competition in the courier segment, Teong said GDEX will focus on business-to-business customers and service quality rather than aggressive price competition, while using technology as a hedge against volatility in the logistics market.
“Logistics will remain a key business for us, but technology will continue to play a bigger role in ensuring sustainability and long-term growth,” he said.
