“It’s a bit funny how some people don’t want high-end makeup brands to be on online platforms. They say it’s no longer exclusive and won’t look expensive anymore.”
A Malaysian woman has sparked online debate after calling out what she described as “classist” views suggesting that luxury beauty brands should not be sold on e-commerce platforms.
The discussion began on social media platform Threads after some users argued that high-end cosmetic products lose their sense of exclusivity when made available online, with claims that luxury items should remain limited to physical retail stores to preserve their premium image.
However, the woman pushed back strongly against the sentiment.
“It’s a bit funny how some people don’t want high-end makeup brands to be on online platforms. They say it’s no longer exclusive and won’t look expensive anymore,” she said.
“Even if it’s on online platforms, you still need money to buy it. It’s not like it suddenly becomes RM10 just because it’s online. Nobody knows where you bought it from as long as it’s genuine,” she added, describing the argument as reflecting a “classist” mindset.
Her comment quickly gained traction, with Threads users agreeing that the idea of exclusivity was being overstated.
“Exactly. People are so obsessed with exclusivity like they’re the only ones allowed to buy it. Let people buy where it’s convenient for them,” one user wrote, adding that brands likely expand online to reach more customers and boost sales.
Another echoed the sentiment, saying accessibility benefits consumers.
“Yes, exactly. It’s unnecessary. It’s actually better when brands make it more accessible for us,” another user said.
Another commenter also agreed, adding that as long as the product is genuine, that is all that matters.
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