AS the nation immerses itself in the joys of the festive season, one thing is certain: Raya films are back and they are tugging on every heartstring.
For many Malaysians, these annual short films are as much a part of Aidilfitri as ketupat and kuih lapis. From touching tales of reconciliation to joyful sing-alongs, comedic horror twists and even artificial intelligence (AI)-powered storytelling, brands have released Raya films that capture the magic of the season, each with its heartfelt message.
Here is a look at the Raya films from select brands:
Mr D.I.Y. – Raya Penuh Makna
Home improvement retailer Mr D.I.Y. offers a sweet and sentimental take on modern Raya pressures with Raya Penuh Makna.
The five-minute short stars Syafiq Kyle in a cameo role, adding a touch of star power to this light-hearted tale about Diyanna, who avoids all her favourite foods to fit into her baju Raya until her grandmother reminds her what truly matters.
The film blends humour and family warmth, making it a standout this season.
