SUNGEI Wang Plaza is set to light up this festive season with Rona Raya, its Hari Raya campaign until April 13.
This year, shoppers are invited to immerse themselves in a celebration that embraces the rich traditions of batik and songket attire, featuring decorations, cultural performances and shopping rewards.
Themed Rona Raya, which translates to “colours of Raya”, the campaign highlights the beauty through captivating decorations. Be greeted by a grand traditional pondok adorned with iconic Malay elements such as wau and pelita, alongside interactive displays showcasing lemang and dodol making. The entrance is enriched with vibrant flowers, twinkling lights and lush greenery, creating a welcoming festive atmosphere.
Above Sungei Wang Walk, beautifully hung batik fabrics add a touch of tradition, swaying elegantly overhead. At the Centre Court, a Minangkabau roof sits on top of an LED screen structure with a Tangga Batu Rumah Melaka as the base, forming the centrepiece of the entire decoration and serving as the digital heart of Rona Raya. Overhead, hanging batik fabrics and colourful shopping bags, in collaboration with Malaysia Super Sale by Tourism Malaysia, bring a dynamic and festive retail spirit.
The entire space is filled with greenery and plants, creating a refreshing and inviting ambience. Adding to the elegance, mannequins dressed in batik fashion and local designer wear from participating brands showcase the beauty of traditional and contemporary Malaysian fashion.
“This campaign is a tribute to the beautiful traditions of Hari Raya, offering visitors a space to celebrate, shop, dine and create lasting memories with family and friends,” said Sungei Wang Plaza general manager Joseph Teo.
