TAOBAO Malaysia has launched its beta English interface for a more accessible and user-friendly shopping experience.
This new interface is developed in response to the increasing customer demand for an English language option, addressing the needs of local users who are seeking diversity of products and unique shopping experience, thereby opening the doors to a wider audience.
Malaysia is the first market where Taobao will be introducing this new offering alongside neighbouring Singapore. Powered by artificial intelligence (AI) technology, all translations on the platform are automated and customer support in both English and Chinese is available in the app to ensure efficient communication between users and the platform.
By offering detailed product descriptions in English, estimated ringgit price conversions and a more straightforward user interface catering to Malaysian users’ habits, Taobao aims to make global shopping more seamless and enjoyable.
“This initiative is driven by the strong demand we have observed from local users and we believe it will enhance their shopping experience by minimising language barriers,“ said Tmall Taobao World Malaysia country manager Jess Lew.
The Taobao platform features a robust end-to-end payment and logistics infrastructure that offers a smooth and reliable shopping experience. For Malaysian shoppers, the platform supports various payment methods, powered by Antom, such as debit and credit cards, e-wallets, online banking and a credit card instalment option – enabling users to complete transcations effortlessly.
Additionally, Taobao’s logistics network, supported by Cainiao, guarantees timely deliveries and offers order tracking options to keep customers informed about their order status.
