Asahi Super Dry has launched the ‘Discover Tokyo’ campaign, bringing beer lovers on a journey to discover different facets of Tokyo from food, art, fashion to lifestyle.
These cultural insights reflects the same passion towards precision in quality and innovation, which is at the heart of Asahi and from which Japan’s no.1 beer, Asahi Super Dry was created.
Running from July to September, Asahi’s Discover Tokyo promotion will also offer beer lovers a chance to win a Sony PlayStation 5!
“Since we cannot travel during this Covid-19 pandemic period, we are bringing Tokyo to Malaysians, through Asahi’s ‘Discover Tokyo’ campaign which offers a cultural insight to the food, art, fashion to lifestyle scenes of Tokyo so that Malaysians can immerse themselves in Japan, virtually,” said Carlsberg Malaysia Marketing Director Caroline Moreau.
“Asahi partnered with an award-winning production company to create a series of videos to highlight the elements of Japanese creativity, simplicity, style and adventure. These cultural insights into Tokyo delivers a clear link to our brand where precision as well as excellence in quality and innovation meet”.
Asahi Super Dry is brewed with precision to the highest quality standards, to deliver a dry, crisp taste and quick, clean finish termed Karakuchi. Beer lovers can refresh with an ice-cold Asahi Super Dry at home and go on a journey to ‘Discover Tokyo’ on www.asahidiscovertokyo.com.my.
The series of videos gives insider access to Japanese individuals who are showcasing their pursuit for perfection through art (bonsai), fashion (Kimono), food (3D printed food) and lifestyle (Omotenashi) - unique qualities of Japan.
From now till Sep 30 Sep, every RM20 purchase of Asahi Super Dry from participating supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy) in a single receipt entitles customers to one entry to be in the running of winning a Sony PlayStation 5.
For more information, follow @AsahiMY on Facebook and Instagram, or visit www.asahidiscovertokyo.com.my
