Kia Corporation has revealed full images of the exterior and interior design of the Kia K4. Its next-generation compact sedan represents a bold leap forward in design, innovation, and driving appeal. Inspired by Kia’s ‘Opposites United’ design philosophy, particularly the ‘Power to Progress’ pillar, the K4 embodies the brand’s commitment to continuously pushing boundaries and delivering superior design values.

$!Kia K4 Next-Generation: New Design Standards

The Kia K4 showcases a modern and unique body shape achieved through Kia’s innovative ‘Twist Logic’ design approach. By twisting the connections of logically aligned squares in an apparently illogical manner, Kia’s designers have created an organic flow of light that emphasises the vehicle’s dynamic body design.

$!Kia K4 Next-Generation: New Design Standards

The side profile features a sweptback fastback style, resonating perfectly with the Kia brand’s bold and progressive nature. At the front, vertical headlamps and sophisticated Daytime Running Light (DRL) elements contribute to a wide, ultra-confident stance, while the rear exudes strength and dynamism with vertical lamps and a graphical air diffuser incorporated into the bumper.

$!Kia K4 Next-Generation: New Design Standards

The interior of the Kia K4 seamlessly fuses innovative technology with exceptional comfort, all while embodying the brand’s ‘Opposites United’ philosophy. Challenging the traditional concept of driver-oriented design, the K4’s interior features a bold graphic split that separates the driver cockpit from the passenger cabin.

$!Kia K4 Next-Generation: New Design Standards

This division creates distinct spaces – a technical, machine-like cockpit for the driver and a comfortable, human-centric cabin for passengers. The interior design focuses on both the feel of the cabin and its functional attributes, striking a balance between the rational and the emotional.

$!Kia K4 Next-Generation: New Design Standards

Occupants can choose from various lighting options to illuminate the sophisticated cabin, while the dashboard features a large central screen and elegantly designed central console. Physical buttons and controls are kept minimal, ensuring intuitive interaction with the car’s functions. A range of seating trims, materials, patterns, and colors further accentuate the luxurious feel of the K4’s interior.

$!Kia K4 Next-Generation: New Design Standards

The Kia K4 will make its global premiere at the New York International Auto Show on March 27, 2024. The live broadcast of the event will be available for everyone to join at worldwide.kia.com. As Kia introduces new standards for design, innovation, and driving appeal to the compact sedan sector, further updates will be released ahead of the event.

$!Kia K4 Next-Generation: New Design Standards

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