Cadbury focused on resolving consumer concerns

PETALING JAYA: Cadbury Malaysia seeks to reassure its consumers that the company is focused on resolving the concerns that led to the proactive recall of two batches of Cadbury Dairy Milk products in Malaysia.
In a statement issued to the media today, Cadbury Malaysia Corporate Affairs Head Raja Zalina Raja Safran said the company is awaiting the results of the analysis from the Health Ministry, which the Department of Islamic Development Malaysia (Jakim) is conducting, on the products and supply chains associated with the products which tested positive to porcine DNA.
"Although Cadbury proactively and voluntarily recalled the products, we have no reason to believe that there is any porcine or pork-related ingredient in our Cadbury chocolates.
"We stand by our halal certification and we have the highest levels of product labelling standards," she said in the statement.
Raja Zalina added that Cadbury is extremely focused on this matter and will meet with stakeholders and leaders in the Muslim community to reassure them of the company's commitment to making products that meets the needs of Malaysian consumers.
"We are encouraged by the positive actions of the National Fatwa Council who is working with consumers to help build an understanding that Cadbury products are suitable for consumption and maintain their halal status.
"We remain committed in adhering to Jakim's halal regulatory guidelines, as prescribed in the Manual Procedure of Halal Certification Malaysia, in serving the highest quality products across our portfolio to all our customers. We encourage Malaysians to continue to have trust in our products," she added.
Last week, the Health Ministry had informed Cadbury that samples of the Cadbury Dairy Milk Hazelnut 175g (with batch number 200813M01H I2 that expires on Nov 13, 2014) and Cadbury Dairy Milk Roast Almond 175g (with batch number 221013N01R I1 that expires on Jan 15, 2015) analysed by the ministry had tested positive for traces of porcine DNA.
This let to an outcry by several Malay non-governmental organisations who plan to sue the chocolate maker.