COSMETICS heiress Claudia Soare is more than just the successor to her motherâs namesake beauty empire.
The vice-president and creative director of Anastasia Beverly Hills (ABH) prides herself as an innovator in her own right.
âI am a creator by nature and thatâs who I truly am, I love to create and thatâs all I do,ââ says Claudia, who plans to take the brand to new heights.
ABH was founded by Romanian-born Anastasia Soare in 1997 and is best known for its eyebrow products.
Claudiaâs mother introduced her patented Golden Ratio Eyebrow Shaping Method based on balance and symmetry of the arched brow to naturally frame the face.
âThe brow is our greatest strength and biggest know-how, it will always be the cornerstone of the brand.â
There are two sides to Claudia, who is also known as Norvina.
âDespite how I look, I am a complete introvert. I force myself to get out of my shell and be more of an extrovert so people donât think I am intimidating to approach.
âAt the same time, you want to make sure that youâre comfortable with the choices youâre making. I only feel comfortable when my hair colour is not ânormalâ, which is why I think finding your identity and how you express yourself is one of the most important things.
