TO celebrate the jolly festive season, Sunway Malls collectively launched their unifying Christmas theme “My Christmas Story” at the Sunway Velocity Mall on yesterday.
The launch marked the start of the mall group’s month-long campaign across its seven physical mall and one digital mall.
The celebration began with a welcome speech by Sunway Malls & Theme Parks CEO HC Chan, followed by an official campaign launch with the various Sunway Malls centre managers.
The opening gambit saw Chan and the managers waving “magic wands” to bring the giant “My Christmas Story” book to life, accompanied by the lighting-up of the centrepiece “Threads of Tale” Christmas tree, a majestic 40 feet upcycled fabric Christmas tree at the mall’s Main Atrium.
The launch also witnessed the 12.2-metre (40ft) tree certified by The Malaysia Book of Records (MBR) as a national record for the tallest upcycled fabric Christmas tree.
Also present at the event were partners L’Occitane, llao llao and Sunway College & STYLO, Fashion Design Technology Hub.
