SITTING between the categories of fine jewelleryâs precious gemstones and costume jewelleryâs lacklustre metals is demi-fine jewellery â a new and upcoming segment of jewellery that gained momentum abroad before making its way to Malaysia through Zaireen Iskandar and Athiya Hamidâs brand, âKIN.
âKIN demi-fine jewellery uses only precious metals as its base, finished with 2.5 microns thick 14k to 24k gold vermeil and rhodium over 925 sterling silver, and embellished with only precious or semi-precious gemstones.
âWe wanted to make jewellery that were suitable for adult women, something of quality and refined, not fast-fashion accessories that made our ears itch,â says Zaireen.
From good friends to business partners, Zaireen and Athiya are similar yet different in so many ways in which they complement each other when running âKIN. They share the same sense of humour, style and interest, as well as drive and passion.
In fact, the quintessential âKIN woman is a lot like Zaireen and Athiya â one who knows her worth and does not dawdle around for there is not much time to waste because typically, time is not on her side.
