AirAsia rewards members can now earn points at Sungei Wang Plaza with every purchase at Bukit Bintang mall
AIRASIA rewards has announced a strategic partnership with Sungei Wang Plaza, enabling members to accumulate points through their everyday shopping activities at one of Bukit Bintang’s most established retail destinations. The collaboration represents a significant expansion of the lifestyle rewards ecosystem beyond traditional travel-related transactions.
Points Earning Across Retail Categories
Through this partnership, AirAsia rewards members can now earn points with every ringgit spent across Sungei Wang Plaza’s diverse range of retail outlets, dining establishments, and lifestyle stores. The accumulated points remain redeemable across the entire AirAsia ecosystem, including flights, hotel accommodations, ride-hailing services, and offerings from various lifestyle partners.
The integration aims to transform routine shopping expenditures into valuable rewards, whether members are making small purchases or larger investments. This approach aligns with AirAsia rewards’ strategy of creating more touchpoints for point accumulation beyond air travel.
Tourist Incentive Program
International visitors to Malaysia can access an additional incentive through a Welcome Bonus program. Tourists who complete a registration form at the Ground Floor information counter will receive bonus AirAsia points along with gifts and vouchers, enhancing their shopping experience at the mall while introducing them to the rewards platform.
This initiative supports tourism engagement by providing tangible benefits to international shoppers exploring Kuala Lumpur’s retail landscape.
Strategic Partnership Objectives
Subashini Silvadas, Chief Operations Officer of Capital A, emphasized the partnership’s role in expanding point-earning opportunities within community gathering spaces. “By partnering with Sungei Wang Plaza, a place where communities gather and shop, we’re expanding the ways people can earn AirAsia points,” Silvadas stated.
She highlighted that the collaboration aims to help members maximize rewards and extract greater value from everyday spending. Capital A remains open to exploring additional partnership opportunities that align with this vision of creating a comprehensive rewards ecosystem.
Mall’s Customer Experience Enhancement
Joseph Teo, General Manager of Sungei Wang Plaza, expressed enthusiasm about the collaboration’s potential to deliver enhanced value and convenience to shoppers. “This collaboration supports our continued efforts to enhance customer experience and bring more meaningful rewards to everyone who visits our mall,” Teo explained.
The partnership holds special significance as Sungei Wang Plaza prepares for two major milestones: Visit Malaysia Year 2026 and the mall’s golden 50th anniversary in 2027. Teo indicated that shoppers can anticipate additional events, exclusive privileges, and rewarding experiences as these celebrations unfold.
“In conjunction with Visit Malaysia Year 2026 and our golden 50th anniversary in 2027, we are honoured to welcome AirAsia Rewards as our strategic partner,” he added.
Simple Points Accumulation Process
The point-earning mechanism has been designed for straightforward implementation. Members can accumulate points through three simple steps:
Complete a purchase at any participating store within Sungei Wang Plaza
Scan the QR code displayed at the retail outlet or available at the concierge counter
Upload the purchase receipt, enter the email address registered with the AirAsia MOVE app, and submit the digital form
This digitized process eliminates the need for physical cards or complex verification procedures, streamlining the rewards experience for shoppers.
Rewards Platform Evolution
AirAsia rewards originated as an airline loyalty program exclusively for AirAsia customers but has evolved into a comprehensive lifestyle rewards platform extending far beyond flight bookings. The program now offers a holistic approach to rewarding loyal members through diverse partnerships.
With collaborations spanning lifestyle, travel, and financial services categories, AirAsia Rewards has developed into one of the largest points platforms in the region. The platform enables borderless earn-and-burn activities across ASEAN and beyond, allowing members to accumulate and redeem points across multiple countries and partner networks.
Partnership Launch Event
The partnership was formally commemorated at an event held at Sungei Wang Plaza in Kuala Lumpur. The ceremony brought together key stakeholders including Joseph Teo, General Manager of Sungei Wang Plaza Management Corporation; Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation; Subashini Silvadas, Chief Operations Officer of Capital A; and Jessica Wong, Head of Commercial (Lifestyle) for AirAsia rewards.
Staying Connected
Members seeking updates on AirAsia rewards programs and offerings can follow the platform’s social media channels at @airasiarewards on Instagram or @AirAsia Rewards on Facebook. For optimal functionality and enhanced user experience, the AirAsia MOVE App is available for download from the Apple App Store, Google Play Store, and Huawei AppGallery.
The partnership between AirAsia rewards and Sungei Wang Plaza demonstrates the ongoing convergence of retail and travel loyalty programs, creating integrated ecosystems that reward consumers across multiple spending categories while building stronger connections between brands and their customer base.
