Haidilao is marking its 31st anniversary this March with a spicy celebration!
As part of the festivities, the brand is unveiling 31 fascinating stories about its journey while launching an exclusive limited-edition blind box and blind bag overseas, bringing fun interactions and cultural charm to its customers.
1. From Humble Beginnings
Did you know that Haidilao started its story in 1994, from a small humble four-table restaurant, in Jianyang, the Sichuan Province of China.
2. Worldwide Presence
Today, guided by the simple philosophy of cooking up only the freshest and crispest ingredients, it now has served over 1 billion customers and operates more than 1,500 locations worldwide, spanning 17 countries and regions across four continents. It is highly recognized across Southeast Asia, East Asia, North America and the Middle East.
3. What’s In A Name
Haidilao derived its name from the Sichuanese mahjong term that players often refer to when they win with the last tile. It is a name synonymous with success and good fortune.
4. A Global Favourite
Haidilao is ranked among the world’s most valuable food service brands since 2019. In 2024, it achieved a Brand Strength Index (BSI) score of 90.8, becoming the world’s strongest restaurant brand, according to Brand Finance.
5. Harvard-Approved Business
Haidilao’s worldwide success has made it a featured business case in Harvard Business School in 2011 as a model of business innovation.
6. Behind Haidilao’s Success
It continues to have its ingredients and soup flavourings produced and supplied by Yihai across all its restaurants and retail shops worldwide.
