The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary. Since 1996, Pokemon has been bringing people together with beloved characters.
In 2021, Pokemon will continue that tradition by aligning with another universal force that is music.
Headlined by pop icon Katy Perry, the star-studded programme created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.
To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed beginning today on the official Pokémon YouTube channel (see video above).
Global Music Celebration: P25 Music
To celebrate 25 years, The Pokemon Company International has teamed up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokemon party in history – and everyone is invited.
Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the programme, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.
“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Katy Perry.
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International.
“Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.
Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music programme will be announced throughout the year.
The fun continues on!
There are more exciting activities in store just for Pokemon fans to celebrate the 25th Anniversary.
Find out what the Pokemon Company International has planned for fans HERE.
