In conjunction with this campaign, Guardian is also bringing together Platinum brand partners Dove, Skintific, Garnier and Silkygirl to Pavillion Bukit Jalil from Jan 15 to 18.
KUALA LUMPUR: With Chinese New Year just a month away, guardian Malaysia has launched its ‘Stay ONG in Health and Radiance’ CNY campaign with the aim to bridge this generational divide by inspiring Malaysians with a fresh take on the meaning and interpretations of seeking out ONG during the lunar new year.
“We believe that ONG truly means health, wellness and beauty that is shared across generations of family members. It goes beyond prosperity. It extends beyond surface wishes and greetings. guardian Malaysia as the trusted advisor of wellness believes that ONG resonates deeply with radiance, vitality, health and beauty,” explained Anna Ng, Marketing Director of guardian Malaysia..
Through the mini drama, Malaysians are invited into the lives of the Ong family household’s CNY preparations and through various episodic interactions and engagements that have been creatively named ‘The Beauty Queen’ and ‘The Oral Ace’ amongst others, the Ong family members would finally discover the true meaning of ONG.
Swing by Pavillion Bukit Jalil from Jan 15 to 18 for everything ONG!
In conjunction with this campaign, Guardian is also bringing together Platinum brand partners Dove, Skintific, Garnier and Silkygirl to create an experiential zone, titled ‘Unlock Your Ong’.
Activities at the store and the atrium, which will run from the 15th to the 18th of this month, cover the three ONGs of radiance, beauty and health as shoppers get the chance to undergo skincare consultations, learn of make-up hacks and seek out health tips, respectively.
Customers can look forward to the ‘Wall of ONG’, a ‘Trail of ONG’ as well as exclusive festive deals, members’ only giveaways, wellness advices and beauty surprises.
In the spirit of wanting to bring everything ONG to its shoppers, there are also ang pow packets’ giveaways, lion dance performances, preview of the new mini drama as well as the exclusive MYguardian Rewards’ members exclusive ‘Your ONG, Your Way’ deals whereby shopper members can unlock personalised fortunes and rewards in-store and online!
ONG! ONG! And, more ONG coming to guardian Malaysia’s shoppers nationwide!
As part this campaign, which runs through most weeks of January and February 2026, guardian Malaysia’s shoppers are entitled to benefit from the following ONG-like promotions:
• Save up to 50% for over 8,000 product items sold at guardian during this festive period
• Member-only exclusives: Ang pow giveaways with Bounce Back Voucher for purchases totalling at least RM 88, giant make-up cushion puff giveaway for minimum purchases of RM 188 and there is also a limited edition Lucky Bag (in West Malaysia only) worth RM 300. The Lucky Bag is filled with beauty treats and surprises and during this campaign is available at a great deal of RM 88 only.
• 30% discount applicable on the purchase of Shokubutsu Shower Foam 900g and Colgate Optic White toothpaste
• Save up to 40% on guardian’s Fragrance-Free Baby Wipes 90s and guardian Kids Strawberry Head to Toe Wash 750 ml
guardian Malaysia’s MYguardian Rewards members can join the Shop & Win in guardian and stand a chance to win 8,888,888 MYpoints exclusively for 10 winners during this campaign period. Loyalty members are also entitled to get RM 250 worth of coupons, gain 2x Bonus Points during purchases.
