WATSONS Malaysia has unveiled its latest Raya campaign Raya Terunggul, offering in-store and online promotions, giveaways and a heartwarming festive film that highlights the essence of togetherness and family values.
As a tradition, Watsons Malaysia’s annual Raya brand film continues to captivate audiences. This year’s production is remarkable, bringing together legendary characters from some of Malaysia’s most iconic films and television series, including Mami Jarum, Adnan Sempit and Gerak Khas.
Featuring Watsons Ambassador Ayda Jebat alongside actors Datuk Yusof Haslam, Kartina Aziz, Shaheizy Sam, Hisyam Hamid, Maya Karin, Ropie and Mia Sara Shauki, the film combines entertainment with a poignant message of familial love, appreciation and unity.
“The Watsons Raya campaign is not merely about celebration but also about embracing the values of love, family and gratitude. We hope this year’s campaign brings warmth and joy to all Malaysians as they gather with loved ones during this meaningful occasion,“ said Watsons Malaysia managing director and AS Watson Group COO of health & beauty Asia Caryn Loh.
This year’s Raya brand film tells the heartfelt story of Melati’s Raya celebration as she prepares to welcome a new father into her life. As a devoted and caring daughter, she wants to ensure her mother makes the right choice in choosing a life partner. In the spirit of Raya, where watching iconic Malay films is a cherished family tradition, the characters from these films come to life to guide Melati on a journey of discovery, reminding her that matters of the heart are what truly count.
The Raya brand film also features an energetic and engaging musical composition designed to resonate with audiences of all ages.
“This year’s festive film is a lively celebration of joy, nostalgia and family togetherness. We wanted to create a melody that viewers can sing along to as they embrace the spirit of Syawal. More than just entertainment, it serves as a beautiful reminder of the importance of cherishing our loved ones,” said Ayda.
Beyond festivities and promotions, Watsons Malaysia is supporting local communities through its corporate social responsibility initiatives. In collaboration with Blackmores, Watsons Malaysia has contributed health, beauty and essential products to 300 families at PPR Kampung Baru Hicom. Additionally, Watsons also extended donations of essential supplies, food and healthcare products to over 16 homes nationwide, ensuring those in need can celebrate the joyous celebrations of Aidilfitri.
“Watsons Malaysia is committed to uplifting the communities we serve. Through these initiatives, we aim to bring meaningful support to those in need, ensuring they too can experience the spirit of Raya with love and happiness,“ added Loh.
In conjunction with the campaign, which runs until April 14, Watsons Malaysia is offering a 60% discount on second items in stores and online for all customers to shop for their favourite cosmetics, personal care, skin care and health products.
“Watsons Malaysia is rewarding Watsons Club members with prizes worth more than RM3.89 million. Running until May 5, Watsons Club members who spend a minimum of RM50 in-store or online with a Visa debit or credit card stand a chance to win prizes, including Proton cars, Modenas motorcycles, 10g gold bars and Watsons e-vouchers,” said Watsons Malaysia COO Danny Hoh.
Throughout the campaign period, Watsons Club Members can look forward to free gifts such as Raya packets, travel pouches, Fika cookie jars and a Gabor Iron Steamer with purchases starting from RM80 and above in-store and online. These rewards are available while stocks last, making shopping even more rewarding for loyal members.
Customers can look forward to special collaboration merchandise with Neelofa, festive merchandise and the launch of Unik the Cat sticker packs, a delightful way to share the joy of Hari Raya with family and friends.
