SUNWAY Malls has unveiled its Chinese New Year campaign, seamlessly blending tradition and modernity. Themed The Golden Era of Fortune, the campaign welcomes the new year by celebrating the splendour of the past, present and future.
For the launch, Sunway Velocity Mall’s Main Atrium was transformed into a vibrant tableau featuring cherry blossoms, bustling trade scenes and contemporary art forms, paying homage to Chinese heritage. The intricate details reflect a harmonious convergence of the past and present, a concept central to Sunway’s celebration.
“This year’s celebration reflects our vision of building connections between the past and the present. We hope our guests are inspired by the richness of tradition. Let us embrace the past, celebrate the present and welcome a future full of brightness, abundance and joy,” said Sunway Malls CEO Chan Hoi Choy.
Shoppers can expect the same at other Sunway Malls as the malls are offering shoppers an opportunity to reflect and celebrate heritage this season.
