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Golden’s win sets record
Critics and fans welcomed South Korea’s first major Grammy win for the song Golden, from the hit animated film KPop Demon Hunters, describing it today as a breakthrough for the genre.
The track, performed by Ejae, Audrey Nuna and Rei Ami as the fictional girl group Huntrix in the film, won Best Song Written for Visual Media to claim an accolade that had long eluded the industry despite its global popularity.
K-pop megagroup BTS, for example, has been nominated multiple times in different categories since 2021 but has yet to be recognised at the music industry’s biggest night.
One YouTube commentator, who uses the handle striderz1971, noted neither BTS nor Blackpink had been able to score a Grammy and said “a path had now been forced open”.
“With that barrier now breached, K-pop artists may finally begin to receive the recognition they deserve,” they said.
Music columnist Kim Do-hoon told AFP that the Grammys had long sidelined K-pop because of what he said was its “cookie-cutter format”.
“The Grammys have traditionally placed strong emphasis on musical quality, an area in which K-pop is not widely recognised,” he said.
“They are also known for avoiding heavily produced music, which is often the case with K-pop artistes,” Kim said.
Golden was also nominated for Song of the Year alongside APT., sung by K-pop idol Rose and Bruno Mars in a high-octane opening to the ceremony.
Billie Eilish and her brother Finneas O’Connell won the coveted category for Wildflower, a result that surprised some observers in a crowded field.
South Korea has won Grammys in the past in the technical and classical categories but the award for Golden was the first for a K-pop production.
South Korean media were quick to welcome the song’s success in a major award category.
“Kedehun, which has captivated the world, has triumphed at the Grammys,” a Yonhap news agency headline read, using a shorthand title for the film that has been widely adopted in South Korea.
The Kyunghyang Shinmun daily noted the Grammys had until now stopped short of honouring K-pop acts.
“The Grammys have long been seen as a conservative awards show that is not particularly open to diverse music genres, making it difficult for K-pop to break through,” it said.
The Song of the Year nominations for Golden and APT. were “meaningful milestones” even though they did not win, Kyunghyang said.
Key winners at the Grammy Awards
Here is a list of winners in the major categories for the 68th annual Grammy Awards, which were handed out on Sunday in Los Angeles.
- Album of the Year: Debi Tirar Mas Fotos by Bad Bunny
- Record of the Year: “Luther” by Kendrick Lamar featuring SZA. Lamar also won five other Grammys.
- Best New Artiste: Olivia Dean
- Best Pop Solo Performance: Messy by Lola Young
- Best Pop Duo/Group Performance: Defying Gravity by Cynthia Erivo & Ariana Grande
- Best Pop Vocal Album: Mayhem by Lady Gaga
- Best Rap Album: GNX by Kendrick Lamar
- Best Rap Performance: Chains & Whips by Clipse (Pusha T & Malice), featuring Kendrick Lamar & Pharrell Williams
- Best Music Video: Anxiety by Doechii
- Best Musica Urbana Album: Debi Tirar Mas Fotos by Bad Bunny
- Best Global Music Performance: Eoo by Bad Bunny
- Best Global Music Album: Caetano e Bethania Ao Vivo by Caetano Veloso and Maria Bethania
