FOR the last decade, the Hallyu wave has had a strong cultural influence in Malaysia. Like many others globally, Malaysians are hooked on various aspects of the South Korean culture.
South Korean cuisine, in particular, has found a strong footing as local gastronomes are fond of delicacies such as kimchi, bibimbap and Korean fried chicken.
Their cravings are expected to grow as Korea’s premium beef MiGyeongSan Hanwoo has made its debut in Malaysia.
Rare and premium beef
MiGyeongSan Hanwoo is a rare variety of Korean premium beef. The meat is said to be produced by young Hanwoo heifers who have never calved and are fed a controlled diet.
This, in turn, results in exceptionally tender meat with a finer grain and more delicate texture compared with beef from older cows or steers.
Its tenderness and marbling reigns superior too, having a rich marbling of intramuscular fat that adds juiciness and a luxurious, buttery flavour.
