PETALING JAYA: The Malaysia International Halal Showcase Mihas@Shanghai 2025 concluded by achieving RM3.2 billion in total sales from the six-day exhibition, 1,000 business meetings and 16 memorandums of understanding (MoUs) signed worth RM922.5 million.
This achievement surpassed RM3 billion target announced by Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi, during the opening ceremony.
In a statement today, Malaysia External Trade Development Corporation (Matrade) said the phenomenal RM3.2 billion sales achieved at Mihas@Shanghai is a testament to the quality and global trust in Malaysia’s halal ecosystem and marks a strategic leap in globalising Malaysia’s halal economy.
It added that this initiative not only strengthens Malaysia’s leadership in Halal but also deepens economic ties with China, which is Malaysia’s top trading partner, and serves as a key milestone in the halal export mission, propelling micro, small, and medium enterprises onto the international stage.
Beyond sales figures, Matrade said, Mihas is important for bridging exporters and international buyers and demonstrates Malaysia’s commitment to expanding the halal ecosystem globally, in line with the Halal Industry Master Plan 2030 and the New Industrial Master Plan 2030.
A highlight of Mihas @Shanghai was the International Sourcing Programme, which facilitated targeted business matchings with over 100 international buyers, including 20 premium buyers from China, Australia, Brazil, Hong Kong, India, Mauritius, Qatar, the United Arab Emirates and Saudi Arabia. The initiative enhanced opportunities for Malaysian exporters to connect directly with strategic partners and importers in the East Asian region.
Additionally, the existing collaboration between Matrade and the China International Import Expo Bureau is reinforced by the signing of an MoU earlier this year, which enhances market visibility and trade facilitation for Malaysian exporters in China.
The success of Mihas@Shanghai 2025 builds upon the strong foundation laid by Mihas@Dubai 2024, which generated RM2.2 billion in trade. Together, these global editions exemplify Matrade’s “Halal Diplomacy”, leveraging Malaysia’s halal leadership to promote inclusive economic growth, sustainable trade and international collaboration.
